North Pizza, a wood-fired pizza trailer business working out of the Yorkshire Dales, is recruiting franchisees from £25,000 plus a monthly fee of £850. Its franchise page carries four separate money claims, including that an owner-operator can earn nearly £100,000 a year. No UK franchise portal lists the brand and no trade title has covered it.
North Pizza runs a mobile wood-fired operation across the north of England, trading at weddings, shows and corporate events from a base in the Yorkshire Dales, and sells dough balls and pre-stretched bases by post. Its homepage lists Asics, Specsavers, British Cycling and Harewood House among clients it has catered for.
What the offer publishes
The entry figure is £25,000, described on the page as covering the trailer, two wood-fired ovens, equipment, fridges, doughs, suppliers, operational systems, training, coaching and support, with help arranging finance. The ongoing charge is a management service fee of £850 a month, with the first month free.
Support listed includes initial training on operations, food preparation, financial management and customer service, one-to-one coaching, help identifying and negotiating sites, branding, menu development and social media. Publishing both an entry cost and an ongoing fee puts North Pizza ahead of a good many UK franchise pages, which publish neither.
Four money claims, and what sits behind them
The page states: “You can earn nearly £100,000 per year as an owner/operator.” Separately it says a well-run food trailer in a high-traffic area “can generate between £400 to £1,000+ per day”, that the format “can be significantly more profitable (up to 5x more than most cafés)”, and that “Our Trailer No. 2 generated enough profit to cover the cost of its investment within a few months”.
The page does not say whether the annual figure is turnover or profit, does not give the trading assumptions behind the daily range, and does not state how many trailers the business runs.
Good to know
Earnings claims in franchise recruitment are lawful in the UK and nothing requires a franchisor to file the figures behind them. Selling a franchise is business to business, so the consumer regime introduced by the Digital Markets, Competition and Consumers Act 2024 does not apply. The instrument that does is the Business Protection from Misleading Marketing Regulations 2008, whose regulation 3(1) reads: “Advertising which is misleading is prohibited.” It is enforced by Trading Standards, and the Advertising Standards Authority routes business-to-business complaints there. The BFA’s Code separately asks members that earnings material “shall be objective and shall not be misleading”.
The trading entity is not identifiable on the register
A search of Companies House for “north pizza” returns eight companies, in Belfast, Birtley, Cramlington, Stockton, Stoke-on-Trent and Durham. None is registered in Yorkshire and none matches this business. The site names no limited company, gives no company registration number and identifies no director or founder, describing the operation only as “a small team with big passion”.
That is not a breach of anything, and a business may trade as a sole trader or partnership. It does mean the trading record behind the figures on the franchise page cannot be checked against filed accounts, because there are none to find.
What comes next
Mobile catering is one of the lower-cost routes into UK franchising, and £25,000 for a fitted trailer sits at the affordable end of food franchising rather than the speculative one, well below the mean total investment across the sector. What would move this from a page to a network is ordinary and checkable: a named operating company, a stated number of trailers, and a first franchisee trading under the brand.
None of those is public today. The franchise page has been live since June and the brand has not yet appeared on any UK franchise portal or in any trade title. Brands that have been through that process sit among the fast food franchises recruiting in the UK, and the wider directory of franchise opportunities across the UK.
