Greggs has partnered with the five-star Hotel Gotham in Newcastle to open a permanent suite with a rotary phone to order sausage rolls to the room. Reservations open on 9 November and the first stays are available from 12 November, the Independent reported.
The Greggs Suite sleeps two guests and is decorated in the bakery chain’s brand colours of midnight blue and gold. It is available to book year-round. Greggs says the collaboration is an “unexpected twist on top-tier hospitality”, pairing the Art Deco hotel with the high street character of the brand. Greggs calls Newcastle its hometown and will also give away overnight stays through its app.
What guests get in the Greggs Suite
Guests have a dedicated rotary phone to request freshly baked Greggs products, which are delivered to the room on a silver platter. The Independent describes it as a world-first “ring for a sausage roll” concierge service. Guests who stay during the first 96 days also receive limited-edition merchandise to take home, including bespoke dressing gowns, slippers and eye masks. The Independent’s report does not give a room rate or the number of nights on offer.
Charity donation and the app giveaway
A portion of the proceeds from each stay will be donated every year to the Greggs Foundation, which supports local community initiatives and schools through the Feeding Brighter Futures programme. Greggs is also offering two people the chance to win an overnight stay in a giveaway on its app. The competition will run every three months for the next two years. Bookings are made through the Gotham website, according to the Independent. The first stays therefore begin three days after reservations open, so the earliest guests will check in on 12 November 2026. The Independent’s report does not say how many nights are available at launch or whether the suite has a booking limit.
What both companies said
Zoe Harris, customer director at Greggs, said the company loves “finding unexpected ways to bring joy to our customers” and that the suite “could only happen in our hometown of Newcastle”. Chris Thompson, general manager of Hotel Gotham, said a collaboration with one of Newcastle’s most recognisable brands “feels like a natural fit”. He added that the suite brings together the hotel’s “signature Art Deco glamour” with the brand’s sense of fun.
Good to know
Greggs reported over 600 franchise shops as at December 2025, within a total estate of 2,739 shops at 27 December 2025. The hotel suite is a partnership between Greggs and Hotel Gotham. The Independent’s report does not describe any franchise element in the Newcastle project. L’Express Franchise has also covered Greggs’ plan for net new shops and its sales growth and factory closures.
The hotel’s view and the earlier pub project
The Independent links the story to an earlier Greggs project, a Greggs pub, which it covered under the heading “Posh pasties and sweet ale”. Hotel Gotham’s general manager said the hotel was created to celebrate the bold spirit of Newcastle, and described the suite as part of the next chapter of Hotel Gotham Newcastle. Harris said Greggs cannot wait to welcome guests and to hear what they think. The report does not give a booking forecast, a room rate or the length of the partnership between Greggs and the hotel.
