Franchising LEONIDAS

Belgian chocolates and pralines

One of the world's greatest master chocolatiers, with delights for every taste

  • £29,40 k

    Total investment

  • £12,62 k

    Min. personal contribution

  • 43

    Locations

  • Image de l'intérieur d'un magasin Leonidas avec pleins de chocolats

    LEONIDAS
    Blissful moments for everyone

    Presentation

    Leonidas was founded by one man, Leonidas Kestekides, in 1913, whose goal was to make luxury chocolates accessible to everyone. After 112 years of existence, Leonidas has become one of the leading figures in the chocolate world. Every day, more than 10,000 people in over 1,200 stores in some 40 countries are committed to pursuing our founder’s mission. Leonidas is a family business owned by the descendants of Leonidas Kestekides.

    As a true Master Chocolatier, respect for our founding values ​​allows Leonidas to continue offering the finest chocolate. LEONIDAS products are made without palm oil, are 100% fresh, rely on sustainable cocoa, and are 100% Belgian, while remaining more accessible and better positioned in terms of selling price than most players in the sector.

    Currently, UK represents enormous development potential for Leonidas, as the country is experiencing rapid sales growth. The goal is to increase the number of points of sale in the short term, to be as close as possible to customers, whether in a traditional Leonidas, a “Chocolates & Café” store or in a shop-in-the shop concept (tea shops, cards shops, bakeries, coffee shops, etc.).

    • 1913

      Year of creation

    • 10

      Locations across the country

    • 40 to 45 years old

      Average age of franchisees

    Franchisors and franchisees speak out

    • Discover Leonidas

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      the franchisor's word
      miniature leonidas vidéo de marque
    • Jacki & Nas Aouida, Leonidas franchisees

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      Franchisees speak out
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    Key information

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    Profiles sought

    A true entrepreneur. Service-minded, dynamic candidates with strong human values. Candidates looking for a vibrant, diverse project in touch with the field.

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    Join LEONIDAS in 3 points

    • Brand accessibility : no entry fees or royalties 👌
    • Recognized, high-quality products 💯
    • Various possible concepts to suit the location and the project 💰
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    Industry strengths

    A very buoyant sector, with extraordinary and growing momentum. English people want to treat themselves to quality products. The Leonidas franchise stands out for its offering, variety, and the ability to customize your purchase. An asset for all generations.

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    Key figures

    10 to 15 k£

    Contribution

    0

    Entrance fees

    From 30 to 35 k£

    Global investment

    NC

    Turnover in two years

    A quick look at your future franchise?

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    Blissful moments for everyone

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    The latest news from LEONIDAS

    • Did you know ? Leonidas UK

      Outside of EU, is the only place on the planet having 2 succursal points of sale, owned and operated by LEONIDAS; offering the full Belgian chocolates experience straight across from Brussels; It also allow the brand to receive immediate feedback...

      05 Jun 2025 Entrepreneurial Story

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