Graze Craze
Clients of L'Express Franchise
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (£35,000)
Average annual revenue
A snapshot of yearly performance
The Concept
- Year of creation
- 2020
- Protected territories
- 190
- Locations worldwide
- 100+
Graze Craze,
Turning everyday eating into something worth celebrating
Graze Craze is a fast-growing charcuterie and grazing brand bringing a fresh take on premium, shareable food to the United Kingdom. Founded in the United States in 2020, it has grown to more than 100 locations across the US, France, and Australia, with Canada in development. It is now opening in England, where it is recruiting its founding franchisees.
The concept is simple and on-trend: beautifully styled charcuterie boards, boxes, grazing tables and cups, handcrafted to order for everyday treats, gifting, celebrations, corporate events and catering, with takeaway and delivery. Each location operates from a small-footprint retail unit with no on-site cooking, which keeps fit-out and overheads low while supporting several revenue streams, including walk-in and online orders, corporate accounts, gifting, and event catering.
Graze Craze is part of the United Franchise Group, a franchising organisation with around 40 years of experience and a family of established brands. Its DNA is rooted in quality, creativity, and a people-first culture, and it stands apart through a proven, repeatable model, distinctive presentation, and strong recognition in a rapidly growing category.
In England, Graze Craze is pre-launch and offers founding franchisees the first choice of 190 protected territories nationwide. It welcomes a wide range of partners from hands-on operators to multi-unit investors and requires no culinary background, providing full training and ongoing support. Franchisees benefit from help at every step, including site selection, lease negotiation, marketing, established supplier relationships, access to financing, and continuous support from a dedicated Master Franchisor.
Franchisors and franchisees speak out
A quick look at your future franchise?
No kitchen, no chefs — just beautiful, shareable boards
Frequently Asked Questions
Industry Strengths
The food service sector, especially the grazing and charcuterie category, is one of the most dynamic parts of the UK food market. Consumer demand has shifted firmly towards premium, convenient, and visually appealing food for everyday treats, gifting, celebrations and corporate events. Grazing boards, boxes and platters sit right at the centre of that trend.
The category is also attractive operationally. Concepts built around assembled, made-to-order grazing typically avoid heavy commercial kitchens and complex cooking, which keeps premises smaller, fit-out simpler and day-to-day operations more straightforward than traditional foodservice. That lower operational complexity, combined with multiple sales channels including walk-in and online retail, corporate accounts and gifting, and event catering, gives operators several complementary ways to serve customers from a single site.
Underpinning it all are durable consumer trends: a continued appetite for quality, freshness, personalisation and sustainable packaging, and steady growth in takeaway, delivery and catering. Together these make premium grazing and charcuterie an appealing, future-oriented area of food service for entrepreneurs.
Candidate Profiles
We deliberately cast the net wide. Ideal candidates include:
- Career-changers leaving employment for their first business
- People from retail, hospitality, service, or corporate/management backgrounds
- Local entrepreneurs already established in their area
- Multi-unit and investor candidates seeking a scalable, multi-territory opportunity
- No culinary or food-industry experience is required. Full training is provided.
What matters most is:
- Drive, ambition, and an entrepreneurial mindset
- Strong people and relationship-building skills, and a genuine love of great food and hospitality
- A commitment to quality and to representing the brand well locally
- A readiness to be actively involved in the success of the business, either by running a store hands-on or by building a portfolio with a capable manager in place
3 reasons to join Graze Craze
- Be first. Own a brand everyone is talking about in your corner of England and secure first choice of 190 protected territories before anyone else 🏆
- A premium, multi-income business. Earn three ways from one small, low-overhead unit: retail, corporate gifting and event catering, with no chefs or kitchen, and the freedom to scale into more territories as you grow 💰
- You’re never on your own. Full training and hands-on support from a UK Master Franchisor, powered by a proven global system with 100+ locations behind it 🤝
Latest news from Graze Craze
Leadership
Graze Craze’s global growth is led by President Cory Hibbard, named to FranchiseVoice’s Top 100 Franchise Influencers
for 2026. Under his leadership the brand has strung together 20 consecutive quarters of growth and expanded into new
international markets — including England.
“Our continued growth reflects a shift in how people think about catering — and we’re having a lot of fun
leading that change.” — Cory Hibbard, President, Graze Craze
In England, franchisees have a hands-on local partner. “This is a proven, international brand arriving in England at
exactly the right moment,” says Kishan Kotecha, Managing Director of Graze Craze England. “Our founding franchisees
get first choice of 190 protected territories, a model that needs no culinary background, and the backing of a franchisor
with 40 years of experience behind it. We’re building this deliberately and hands-on, with the right partners around our
owners.”
Behind them sits the wider United Franchise Group — shared services across real estate, construction, financing,
training and marketing — so franchisees are supported at every stage, from signing to opening and beyond.
Backed by a global franchisor
Graze Craze England is the England arm of Graze Craze®, part of United Franchise Group (UFG) — an established global franchisor operating in more than 80 countries through its food division, Big Flavor Brands™. For a new franchisee, that heritage matters: proven systems, training, and support from day one.
It also means real infrastructure behind the brand. Real estate, construction and financing are largely handled in-house, and franchisees are guided through the process step by step. “The beautiful thing about being a young brand is that we get to lean on our shared services team amongst our brands,” says Graze Craze President Cory Hibbard.
“We certainly have the benefit of 40 years of franchising experience … we get to lean on our shared services team amongst our brands.” — Cory Hibbard, President, Graze Craze
The group’s momentum is clear. Six UFG brands were named to Franchise Direct’s 2026 Top 100 Franchises — Graze Craze among them at #61 — and in the first half of 2026 UFG’s affiliated brands opened 105 new locations and signed 148 franchise agreements worldwide.
For England, the opportunity is a ground-floor one: first choice of 190 protected territories, a model that needs no culinary background, and a new location open in around four to six months of signing.
England launch
Graze Craze®, the international charcuterie-and-grazing franchise, is opening in England — and recruiting its first founding franchisees across 190 protected territories. Part of United Franchise Group (UFG), the global franchisor operating in more than 80 countries, the brand arrives on the back of one of its strongest years yet. In…
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