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Jam Coding,
Delivering Life Skills to the Next Generation of Digital Citizens
Jam Coding was established in 2014 with a clear mission: to equip the next generation of digital citizens with the essential life skills they need to thrive in a technology-driven world.
Since its launch, Jam Coding has grown steadily across the UK through a network of passionate franchise partners who share our vision of making high quality computing education accessible to every child. Together, we work with primary schools nationwide to deliver engaging, practical, and inspiring digital skills education.
We deliver a wide range of workshops, from AI and robotics to game building and game design, as well as sessions focused on e-safety and digital citizenship. We also provide enrichment sessions and immersive WOW Days, allowing schools to book a full day centred around a specific topic or theme, designed to inspire and engage children with the world of computing.
At the heart of Jam Coding is our computing curriculum, hosted on our proprietary learning management system and developed to meet and exceed national computing standards. Our curriculum not only helps pupils develop essential digital skills, but also serves as a CPD and assessment tool for teachers, empowering them to deliver computing lessons confidently and effectively.
Through our franchise network, Jam Coding is transforming the way computing is taught in schools. We are proud to support teachers, inspire pupils, and create meaningful learning experiences that prepare children for the digital future.
Having established a strong presence across the UK, we are now taking Jam Coding international with our first franchise launching in Malaysia. Our expansion demonstrates the universal relevance of our approach and the growing demand for quality computing education worldwide.
We remain committed to our mission: to make computing a core subject in every school, on par with English, Maths, and Science, ensuring every child gains the skills they need to succeed in the digital world.
Franchise investment overview
The entry investment is £5,750, based on two available package options. The figures below assume the use of third-party funding and may vary depending on individual operating costs and overheads:
The total investment is approximately £22,500, depending on the franchise package selected. The Coach Package is £19,950 + VAT + working capital, while the Director Package is £26,950 + VAT + working capital.
The average annual turnover is represented as £240,000, with the underlying figures being £186,518 for the Coach Package and £300,817 for the Director Package.


The digital education sector is growing rapidly worldwide, driven by increasing demand for digital literacy. Employers across virtually every industry now require digital skills. In fact, research shows that more than 92 % of jobs require some level of digital skills, highlighting how essential these competencies are for employment today and in the future.
This makes the sector highly attractive. It combines long term economic relevance with strong demand from schools, parents, and governments looking to prepare young people for tomorrow’s workforce. Digital skills programmes, including coding, AI, robotics, game design, and digital citizenship, are increasingly required elements of a modern education.
The sector also offers diverse revenue opportunities, making it resilient and scalable. With rising international interest in high quality computing education, there are significant opportunities for expansion and growth.
Franchise partners entering this sector are joining a market that is not only financially promising but also directly connected to the future of work, technology, and children’s development.
We are looking for motivated and ambitious individuals who share our mission of empowering young people with digital skills. Ideal applicants enjoy working with schools, young people, and communities, and are eager to grow a business in the digital education sector.
We offer two types of franchise opportunities to suit different profiles:
Both packages include full support through our training, curriculum, and systems, with flexibility to move from Coach to Director over time.
We welcome applicants from varied backgrounds, particularly those with an interest in education, technology, and working with children.






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