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Jam Coding

Clients of L'Express Franchise

Inspiring Digital Education

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

£5,000

Total investment

Total Investment to launch the business, including initial fees (£5,750)

£26,950

Average annual revenue

A snapshot of yearly performance

£240,001

The Concept

Year of creation
2014
locations
30

Jam Coding,
Delivering Life Skills to the Next Generation of Digital Citizens

Jam Coding was established in 2014 with a clear mission: to equip the next generation of digital citizens with the essential life skills they need to thrive in a technology-driven world.

Since its launch, Jam Coding has grown steadily across the UK through a network of passionate franchise partners who share our vision of making high quality computing education accessible to every child. Together, we work with primary schools nationwide to deliver engaging, practical, and inspiring digital skills education.

We deliver a wide range of workshops, from AI and robotics to game building and game design, as well as sessions focused on e-safety and digital citizenship. We also provide enrichment sessions and immersive WOW Days, allowing schools to book a full day centred around a specific topic or theme, designed to inspire and engage children with the world of computing.

At the heart of Jam Coding is our computing curriculum, hosted on our proprietary learning management system and developed to meet and exceed national computing standards. Our curriculum not only helps pupils develop essential digital skills, but also serves as a CPD and assessment tool for teachers, empowering them to deliver computing lessons confidently and effectively.

Through our franchise network, Jam Coding is transforming the way computing is taught in schools. We are proud to support teachers, inspire pupils, and create meaningful learning experiences that prepare children for the digital future.

Having established a strong presence across the UK, we are now taking Jam Coding international with our first franchise launching in Malaysia. Our expansion demonstrates the universal relevance of our approach and the growing demand for quality computing education worldwide.

We remain committed to our mission: to make computing a core subject in every school, on par with English, Maths, and Science, ensuring every child gains the skills they need to succeed in the digital world.

Franchise investment overview

The entry investment is £5,750, based on two available package options. The figures below assume the use of third-party funding and may vary depending on individual operating costs and overheads:

  • Coach Package Working Capital: £8,000
  • Director Package Working Capital: £5,750

The total investment is approximately £22,500, depending on the franchise package selected. The Coach Package is £19,950 + VAT + working capital, while the Director Package is £26,950 + VAT + working capital.

The average annual turnover is represented as £240,000, with the underlying figures being £186,518 for the Coach Package and £300,817 for the Director Package.

schoolchildren laughing and sharing a classroom laptop

Franchisors and franchisees speak out

Discover Jam Coding

Word from the franchisor

jam coding: interactive computing workshop for kids

Matt Davies, Franchisee

Franchisee testimonial

bearded man in branded polo portrait

Frequently Asked Questions

The digital education sector is growing rapidly worldwide, driven by increasing demand for digital literacy. Employers across virtually every industry now require digital skills. In fact, research shows that more than 92 % of jobs require some level of digital skills, highlighting how essential these competencies are for employment today and in the future.

This makes the sector highly attractive. It combines long term economic relevance with strong demand from schools, parents, and governments looking to prepare young people for tomorrow’s workforce. Digital skills programmes, including coding, AI, robotics, game design, and digital citizenship, are increasingly required elements of a modern education.

The sector also offers diverse revenue opportunities, making it resilient and scalable. With rising international interest in high quality computing education, there are significant opportunities for expansion and growth.

Franchise partners entering this sector are joining a market that is not only financially promising but also directly connected to the future of work, technology, and children’s development.

We are looking for motivated and ambitious individuals who share our mission of empowering young people with digital skills. Ideal applicants enjoy working with schools, young people, and communities, and are eager to grow a business in the digital education sector.

We offer two types of franchise opportunities to suit different profiles:

  • The Coach Package suits hands-on owners who want to deliver workshops directly in schools and be involved in daily operations.
  • The Director Package is designed for those who want to scale quickly, focusing on business growth, team management, and expansion.

Both packages include full support through our training, curriculum, and systems, with flexibility to move from Coach to Director over time.

We welcome applicants from varied backgrounds, particularly those with an interest in education, technology, and working with children.

  • Help children build essential digital and computer skills while creating local job opportunities 💻
  • Join a proven, scalable franchise with complete systems, training, and marketing support to help you succeed 🧩
  • Benefit from a fast-growing digital education sector with strong long-term demand worldwide 🚀

Latest news from Jam Franchising

three schoolboys collaborating around a laptop in the classroom

Jam Coding Peterborough and Croydon renew franchise agreements following successful first five years

James Green, Risha Shah and Muhilan Pathmamohan extend their commitment to helping young people develop essential digital skills.

Jam Coding Peterborough and Jam Coding Croydon have renewed their franchise agreements, continuing their successful work delivering engaging computing education to primary schools and young people in their local communities.

Jam Coding Peterborough, led by James Green, and Jam Coding Croydon, run by Risha Shah and Muhilan Pathmamohan, will continue to build on their success, helping more young people develop essential digital skills through creative and inspiring computing experiences.

James joined the Jam Coding mission in 2021. Since then, he has worked with numerous schools across Peterborough and the surrounding area, delivering after school clubs, breakfast clubs and computing curriculum lessons. As well as this James also works with the Local Authority to provide free, funded learning opportunities for young people in the region during holiday periods. Through this work, thousands of young people have benefited from additional opportunities to develop their digital skills and build confidence with technology.

In Croydon, Risha and Muhilan have spent the past five years building their Jam Coding business and supporting the mission to equip young people with essential skills for an increasingly digital world. Their renewal marks the next chapter in that journey.

Jam Coding is a UK based education business specialising in computing education for primary schools. Its mission is to equip the next generation of digital citizens with essential digital life skills through engaging computing experiences.

Both renewals reflect the franchise partners’ commitment to this mission and provide an opportunity to build on the relationships and local impact established during their first five years.

James Green, Director of Jam Coding Peterborough, commented:

“Joining Jam Coding five years ago gave me the opportunity to build a business with a real purpose. It’s been incredibly rewarding to work with local schools and see young people grow in confidence as they develop their digital skills.

“Renewing for another five years is an exciting next step. I’m proud of what we’ve achieved so far and look forward to reaching more schools and helping more children across Peterborough discover what they can achieve with technology.”

Risha Shah, who runs Jam Coding Croydon alongside Muhilan Pathmamohan, commented:

“The past five years have been a rewarding journey for us. Helping young people discover what they can achieve with technology is at the heart of why we do this, and we’re proud to be part of the Jam Coding mission.

“We’re excited to continue that journey, building relationships with local schools and creating more opportunities for children across Croydon to develop their confidence, creativity and digital skills.”

Roger Grogan, CEO and Founder of Jam Coding, added:

“James, Risha and Muhilan have been fantastic partners in Jam Coding. Over the past five years, they have embraced our mission and put their hearts into delivering it across their local communities.

“We’re delighted that they have chosen to continue this journey with us. Their commitment to helping young people develop essential digital skills is something we’re incredibly proud of.

“We look forward to building on their achievements and continuing to work together to deliver life skills to the next generation of digital citizens.”

If you are looking for a new opportunity supporting young people and building a meaningful and profitable business for yourself, we’d love to tell you more about how you can become a Jam Coding Franchisee

two schoolboys collaborating on a laptop

AI Isn't Replacing Jam Coding. It's Making Our Mission Essential.

Artificial Intelligence is changing the world at remarkable speed. Every week brings new tools, new technologies, and new conversations about the future of work.

But here’s the reality:

AI doesn’t reduce the need for computing education. It makes it more important than ever.

Just as calculators didn’t remove the need to learn maths, AI doesn’t remove the need for children to understand technology. In fact, it reinforces why they must.

Children who simply use AI become consumers of technology.

Children who understand computing become creators, innovators, and critical thinkers.

At Jam Coding, we’re not just teaching children how to code. We help them develop the skills they’ll need to thrive in an AI-driven world through:

  • Computational thinking
  • Programming and coding
  • Robotics and automation
  • Cybersecurity awareness
  • Digital citizenship
  • AI literacy and responsible technology use

Our programmes equip young people with the ability to question AI outputs, solve problems logically, think creatively and use emerging technologies safely and responsibly.

A Future-Proof Business Opportunity

Governments across the world are investing heavily in digital skills, AI strategies and computing education as they recognise that future economic growth depends on a digitally capable workforce.

Schools are under increasing pressure to prepare children for careers that may not even exist yet…

…That’s where Jam Coding comes in.

Our award-winning curriculum, established school partnerships, and growing demand for high-quality digital education position our franchise partners at the centre of one of the fastest-growing sectors in education.

This isn’t a business built around a trend.

It’s a business built around a fundamental shift in how future generations will learn, work and live.

More Than a Franchise

Jam Coding has already helped hundreds of thousands of young people develop confidence in technology, creativity, problem-solving and digital literacy, while giving franchise partners the opportunity to build rewarding businesses with genuine purpose.

You don’t need a background in teaching or technology to succeed. What matters is your ambition, your drive and your desire to make a meaningful difference in your community.

The Question Isn’t Whether AI Will Change the Future.

The question is:

Who will equip the next generation to understand it?

At Jam Coding, we’re teaching the future.

Could you be the person bringing that opportunity to your local schools and communities?

Take the Next Step

If you’re looking for a business with purpose, growth potential and long-term relevance, we’d love to tell you more about becoming a Jam Coding franchise partner.

Enquire today and discover how you can build a business that helps shape the next generation of digital innovators.

jam coding: hands on and digital learning

Driving Digital Inclusion: Strengthening Opportunity Through Purpose

Jam Coding’s decision to sign the Digital Poverty Alliance’s Charter for Digital Inclusion marks an important and exciting step forward for the organisation and its growing network. It reflects a clear intention to be part of a wider national effort to tackle digital poverty and create equal access to opportunity for young people across the UK.

Digital skills are no longer optional. They play a critical role in education, future employment, and everyday life. Yet many young people still face barriers when it comes to accessing technology and developing the confidence to use it. This is exactly the challenge Jam Coding is working to address.

Through its programmes, Jam Coding is helping children build practical digital skills while also developing creativity, problem solving, and self-belief. Signing the Charter strengthens this mission. It shows a commitment not just to delivering engaging sessions, but to making a lasting difference in the lives of young people who may otherwise be left behind.

This move also brings real value to Jam Coding’s franchise network. For current and prospective franchise partners, it reinforces what the brand stands for. It is not simply about running classes. It is about being part of something bigger. A business with purpose, where commercial success goes hand in hand with positive social impact.

Franchisees benefit from delivering high-quality, future-focused learning experiences while also building strong relationships within their local communities. Schools, councils, and organisations are increasingly looking for partners who can demonstrate both expertise and a genuine commitment to inclusion. Jam Coding’s involvement in the Charter helps to build that trust and credibility.

As awareness around digital poverty continues to grow, so does the demand for providers who can make a meaningful difference. Jam Coding is well positioned to meet that need. By aligning with national initiatives and maintaining a strong focus on inclusion, it creates new opportunities for growth while staying true to its core values.

At its heart, this is about combining purpose with profitability. Franchise partners have the opportunity to build successful, sustainable businesses while playing a direct role in shaping a more inclusive digital future. It is a chance to support young people, strengthen communities, and be part of a movement that really matters.

Take the next step

If you are looking for a business opportunity that offers more than just financial return, Jam Coding provides a path with real impact. Join a brand that is committed to change and help ensure that no child is left behind in the digital world.

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