Jam Coding – Meet the Founder: Roger Grogan on Jam Coding’s Journey, Success and Franchise Opportunities
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From a single vision to a multi-award-winning digital education company
From a single vision to a multi-award-winning digital education company, Jam Coding has grown into a thriving franchise network, helping children across the UK develop essential skills for the future. In 2025 alone, Jam Coding delivered digital education sessions to over 400,000 young people, inspiring the next generation through coding, robotics, digital creativity and much more.
But what makes Jam Coding different from other children’s education franchises? And what does it take to become a successful franchise partner?
We caught up with Roger Grogan, Founder of Jam Coding, to discuss the company’s journey, its biggest achievements and why joining the Jam Coding franchise network offers more than just a business opportunity.
What makes Jam Coding different from other franchises in the UK?
“What makes Jam Coding different is that we’re not simply running after-school coding clubs. We’ve built a complete digital education ecosystem that supports schools, children, families and communities. Our multi-award-winning curriculum is designed specifically for primary-aged children and aligned with the needs of modern education. We also offer multiple revenue streams, including school workshops, curriculum delivery, after-school clubs, holiday programmes and our newest offering, Computing Labs. This creates a scalable business model with strong recurring income opportunities. Most importantly, we’re helping address a genuine national need by equipping children with the digital skills they need to thrive in the future, using engaging lessons and activities that motivate and inspire them to take their learning further.”
What has been your biggest achievement at Jam Coding so far?
“Without doubt, our biggest achievement has been the impact we’ve had on children. Since launching, we’ve helped hundreds of thousands of young people develop confidence in technology, creativity, problem-solving and digital literacy. In 2025 alone, we delivered digital education sessions to over 400,000 young people. From a business perspective, I’m incredibly proud that we’ve grown from a single vision into an internationally recognised education company, with franchise partners supporting schools and communities across the UK. Seeing children become excited about technology and watching our franchisees build successful businesses with real purpose is hugely rewarding.”
What’s the best feedback you’ve received about Jam Coding?
“The feedback that means the most to me is when teachers tell us we’ve completely transformed their perception of digital education and, as a result, children’s attitudes towards learning. We regularly hear stories about children who previously lacked confidence discovering a talent for coding, robotics or digital creativity through our programmes. Equally, hearing franchisees say that joining Jam Coding has given them both a successful business and a genuine sense of purpose reinforces everything we’re trying to achieve. We’re not just teaching coding. We’re helping shape the futures of the children we teach and the adults who have become part of our growing network.”
Why would you recommend Jam Coding to someone looking to start a franchise?
“I would recommend Jam Coding because it offers something many franchise opportunities don’t: a proven business model combined with genuine social impact. Our franchisees have the opportunity to build profitable, scalable businesses while making a meaningful difference in their local communities One of the biggest advantages is that you don’t need a teaching background or technical expertise to succeed. What you need is the drive to build a successful business and a passion for helping young people fulfil their potential. We provide the systems, curriculum, training and ongoing support to give our franchise partners the tools they need to succeed.”
What qualities make a successful Jam Coding franchisee?
“Our most successful franchisees share three key qualities: drive, leadership and a passion for making a difference. They don’t necessarily come from education or technology backgrounds. In fact, many of our franchise partners have previously worked in completely different sectors. What matters is that they’re motivated, confident building relationships and communicating with others, committed to high standards and excited about helping children develop future-ready skills. We’re looking for people who want to build something meaningful and are willing to put in the work to make their business a success.”
How long does it take to start a Jam Coding franchise?
“The exact timeframe varies depending on individual circumstances, but our onboarding process is designed to get franchisees up and running as efficiently as possible. From initial discovery conversations through to training and launch, we work closely with every new franchise partner to ensure they feel fully prepared and confident before entering their territory. Because we provide established systems, technology, curriculum resources and operational support, our franchisees can begin building relationships with schools much faster than if they were starting an education business from scratch.”
What training and ongoing support do Jam Coding franchisees receive?
“Support is one of the foundations of our franchise model. We provide comprehensive initial training, access to the Jam Coding Academy, operational resources, curriculum materials, business systems and ongoing guidance.Our franchisees also benefit from regular business review meetings, marketing support, mentoring and access to a network of experienced franchise partners. We’re genuinely invested in the success of every franchisee because when they succeed, more children benefit from high-quality digital education. It’s about building a supportive network where everyone has the opportunity to grow.”
How does Jam Coding help franchisees achieve a healthy work-life balance?
“One of the strengths of the Jam Coding franchise model is its flexibility. Franchisees can start small and grow at their own pace, choosing whether they want to deliver sessions themselves or build a larger team around them. Our systems, curriculum and technology help reduce administration and streamline operations, allowing franchisees to focus on growing their businesses rather than constantly reinventing processes. Many of our partners appreciate the ability to build a meaningful business while maintaining control over their schedules and lifestyle goals.”
Finally, what advice would you give to someone considering joining the Jam Coding franchise network?
“At Jam Coding, we believe we’re doing much more than teaching children digital skills. We’re helping prepare the next generation for a rapidly changing world while creating rewarding business opportunities for our franchise partners. For anyone considering a franchise, my advice is simple: choose a business that combines commercial potential with genuine purpose. If you’re passionate about making a difference and want to build something you’re proud of, Jam Coding could be the perfect fit.Together, we can teach the future.”
Could You Be Our Next Jam Coding Franchise Partner?
As the demand for high-quality digital education continues to grow, so does the opportunity to make a difference. Whether you’re looking for a career change, an opportunity to become your own boss or a business that allows you to give something back to your community, Jam Coding offers the chance to combine your ambitions with a meaningful purpose.
With a multi-award-winning curriculum, multiple revenue streams and a dedicated support network behind you, you could be helping inspire the next generation of digital creators, innovators and problem-solvers.
Ready to start your Jam Coding journey?
Discover our franchise opportunities and find out how you can become part of the Jam Coding network.
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Delivering Life Skills to the Next Generation of Digital Citizens
Liquid capital : £5,000
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Jam Coding Franchisee Launch Success in York and Harrogate
What happens when an established digital education franchise launches into a new territory? In York & Harrogate, we're already finding out. New Jam Coding franchise owner Tom Grover has hit the ground running, securing school activity, developing a strong pipeline of enquiries and exploring opportunities across after-school clubs, computing curriculum…
Jam Coding Peterborough and Croydon renew franchise agreements following successful first five years
James Green, Risha Shah and Muhilan Pathmamohan extend their commitment to helping young people develop essential digital skills.
Jam Coding Peterborough and Jam Coding Croydon have renewed their franchise agreements, continuing their successful work delivering engaging computing education to primary schools and young people in their local communities.
Jam Coding Peterborough, led by James Green, and Jam Coding Croydon, run by Risha Shah and Muhilan Pathmamohan, will continue to build on their success, helping more young people develop essential digital skills through creative and inspiring computing experiences.
James joined the Jam Coding mission in 2021. Since then, he has worked with numerous schools across Peterborough and the surrounding area, delivering after school clubs, breakfast clubs and computing curriculum lessons. As well as this James also works with the Local Authority to provide free, funded learning opportunities for young people in the region during holiday periods. Through this work, thousands of young people have benefited from additional opportunities to develop their digital skills and build confidence with technology.
In Croydon, Risha and Muhilan have spent the past five years building their Jam Coding business and supporting the mission to equip young people with essential skills for an increasingly digital world. Their renewal marks the next chapter in that journey.
Jam Coding is a UK based education business specialising in computing education for primary schools. Its mission is to equip the next generation of digital citizens with essential digital life skills through engaging computing experiences.
Both renewals reflect the franchise partners’ commitment to this mission and provide an opportunity to build on the relationships and local impact established during their first five years.
James Green, Director of Jam Coding Peterborough, commented:
“Joining Jam Coding five years ago gave me the opportunity to build a business with a real purpose. It’s been incredibly rewarding to work with local schools and see young people grow in confidence as they develop their digital skills.
“Renewing for another five years is an exciting next step. I’m proud of what we’ve achieved so far and look forward to reaching more schools and helping more children across Peterborough discover what they can achieve with technology.”
Risha Shah, who runs Jam Coding Croydon alongside Muhilan Pathmamohan, commented:
“The past five years have been a rewarding journey for us. Helping young people discover what they can achieve with technology is at the heart of why we do this, and we’re proud to be part of the Jam Coding mission.
“We’re excited to continue that journey, building relationships with local schools and creating more opportunities for children across Croydon to develop their confidence, creativity and digital skills.”
Roger Grogan, CEO and Founder of Jam Coding, added:
“James, Risha and Muhilan have been fantastic partners in Jam Coding. Over the past five years, they have embraced our mission and put their hearts into delivering it across their local communities.
“We’re delighted that they have chosen to continue this journey with us. Their commitment to helping young people develop essential digital skills is something we’re incredibly proud of.
“We look forward to building on their achievements and continuing to work together to deliver life skills to the next generation of digital citizens.”
If you are looking for a new opportunity supporting young people and building a meaningful and profitable business for yourself, we’d love to tell you more about how you can become a Jam Coding Franchisee
AI Isn't Replacing Jam Coding. It's Making Our Mission Essential.
Artificial Intelligence is changing the world at remarkable speed. Every week brings new tools, new technologies, and new conversations about the future of work.
But here’s the reality:
AI doesn’t reduce the need for computing education. It makes it more important than ever.
Just as calculators didn’t remove the need to learn maths, AI doesn’t remove the need for children to understand technology. In fact, it reinforces why they must.
Children who simply use AI become consumers of technology.
Children who understand computing become creators, innovators, and critical thinkers.
At Jam Coding, we’re not just teaching children how to code. We help them develop the skills they’ll need to thrive in an AI-driven world through:
- Computational thinking
- Programming and coding
- Robotics and automation
- Cybersecurity awareness
- Digital citizenship
- AI literacy and responsible technology use
Our programmes equip young people with the ability to question AI outputs, solve problems logically, think creatively and use emerging technologies safely and responsibly.
A Future-Proof Business Opportunity
Governments across the world are investing heavily in digital skills, AI strategies and computing education as they recognise that future economic growth depends on a digitally capable workforce.
Schools are under increasing pressure to prepare children for careers that may not even exist yet…
…That’s where Jam Coding comes in.
Our award-winning curriculum, established school partnerships, and growing demand for high-quality digital education position our franchise partners at the centre of one of the fastest-growing sectors in education.
This isn’t a business built around a trend.
It’s a business built around a fundamental shift in how future generations will learn, work and live.
More Than a Franchise
Jam Coding has already helped hundreds of thousands of young people develop confidence in technology, creativity, problem-solving and digital literacy, while giving franchise partners the opportunity to build rewarding businesses with genuine purpose.
You don’t need a background in teaching or technology to succeed. What matters is your ambition, your drive and your desire to make a meaningful difference in your community.
The Question Isn’t Whether AI Will Change the Future.
The question is:
Who will equip the next generation to understand it?
At Jam Coding, we’re teaching the future.
Could you be the person bringing that opportunity to your local schools and communities?
Take the Next Step
If you’re looking for a business with purpose, growth potential and long-term relevance, we’d love to tell you more about becoming a Jam Coding franchise partner.
Enquire today and discover how you can build a business that helps shape the next generation of digital innovators.
Driving Digital Inclusion: Strengthening Opportunity Through Purpose
Jam Coding’s decision to sign the Digital Poverty Alliance’s Charter for Digital Inclusion marks an important and exciting step forward for the organisation and its growing network. It reflects a clear intention to be part of a wider national effort to tackle digital poverty and create equal access to opportunity for young people across the UK.
Digital skills are no longer optional. They play a critical role in education, future employment, and everyday life. Yet many young people still face barriers when it comes to accessing technology and developing the confidence to use it. This is exactly the challenge Jam Coding is working to address.
Through its programmes, Jam Coding is helping children build practical digital skills while also developing creativity, problem solving, and self-belief. Signing the Charter strengthens this mission. It shows a commitment not just to delivering engaging sessions, but to making a lasting difference in the lives of young people who may otherwise be left behind.
This move also brings real value to Jam Coding’s franchise network. For current and prospective franchise partners, it reinforces what the brand stands for. It is not simply about running classes. It is about being part of something bigger. A business with purpose, where commercial success goes hand in hand with positive social impact.
Franchisees benefit from delivering high-quality, future-focused learning experiences while also building strong relationships within their local communities. Schools, councils, and organisations are increasingly looking for partners who can demonstrate both expertise and a genuine commitment to inclusion. Jam Coding’s involvement in the Charter helps to build that trust and credibility.
As awareness around digital poverty continues to grow, so does the demand for providers who can make a meaningful difference. Jam Coding is well positioned to meet that need. By aligning with national initiatives and maintaining a strong focus on inclusion, it creates new opportunities for growth while staying true to its core values.
At its heart, this is about combining purpose with profitability. Franchise partners have the opportunity to build successful, sustainable businesses while playing a direct role in shaping a more inclusive digital future. It is a chance to support young people, strengthen communities, and be part of a movement that really matters.
Take the next step
If you are looking for a business opportunity that offers more than just financial return, Jam Coding provides a path with real impact. Join a brand that is committed to change and help ensure that no child is left behind in the digital world.
More industry news Training - Education
Jam Coding Franchisee Launch Success in York and Harrogate
What happens when an established digital education franchise launches into a new territory?
In York & Harrogate, we’re already finding out.
New Jam Coding franchise owner Tom Grover has hit the ground running, securing school activity, developing a strong pipeline of enquiries and exploring opportunities across after-school clubs, computing curriculum support, enrichment programmes, holiday activities and community partnerships.
And he’s only just getting started.
The response reflects something much bigger: growing demand for quality digital education.
Schools and families increasingly recognise the importance of skills including:
Coding | AI | Robotics | Cyber Security | Digital Creativity
Jam Coding franchise owners can build a local education business around that demand, backed by an established brand, comprehensive curriculum, specialist learning platform, training, business development guidance and ongoing head office support.
And because the model isn’t reliant on just one service, franchisees can develop opportunities across schools, clubs, holiday provision and community education.
Now we’re looking for more people to bring Jam Coding to their local area.
If you’re ambitious, proactive and excited by the idea of building your own business in the ed-tech sector, you could be the next Jam Coding success story.
Enquire today to discover the Jam Coding franchise opportunity.
Jam Coding Peterborough and Croydon renew franchise agreements following successful first five years
James Green, Risha Shah and Muhilan Pathmamohan extend their commitment to helping young people develop essential digital skills.
Jam Coding Peterborough and Jam Coding Croydon have renewed their franchise agreements, continuing their successful work delivering engaging computing education to primary schools and young people in their local communities.
Jam Coding Peterborough, led by James Green, and Jam Coding Croydon, run by Risha Shah and Muhilan Pathmamohan, will continue to build on their success, helping more young people develop essential digital skills through creative and inspiring computing experiences.
James joined the Jam Coding mission in 2021. Since then, he has worked with numerous schools across Peterborough and the surrounding area, delivering after school clubs, breakfast clubs and computing curriculum lessons. As well as this James also works with the Local Authority to provide free, funded learning opportunities for young people in the region during holiday periods. Through this work, thousands of young people have benefited from additional opportunities to develop their digital skills and build confidence with technology.
In Croydon, Risha and Muhilan have spent the past five years building their Jam Coding business and supporting the mission to equip young people with essential skills for an increasingly digital world. Their renewal marks the next chapter in that journey.
Jam Coding is a UK based education business specialising in computing education for primary schools. Its mission is to equip the next generation of digital citizens with essential digital life skills through engaging computing experiences.
Both renewals reflect the franchise partners’ commitment to this mission and provide an opportunity to build on the relationships and local impact established during their first five years.
James Green, Director of Jam Coding Peterborough, commented:
“Joining Jam Coding five years ago gave me the opportunity to build a business with a real purpose. It’s been incredibly rewarding to work with local schools and see young people grow in confidence as they develop their digital skills.
“Renewing for another five years is an exciting next step. I’m proud of what we’ve achieved so far and look forward to reaching more schools and helping more children across Peterborough discover what they can achieve with technology.”
Risha Shah, who runs Jam Coding Croydon alongside Muhilan Pathmamohan, commented:
“The past five years have been a rewarding journey for us. Helping young people discover what they can achieve with technology is at the heart of why we do this, and we’re proud to be part of the Jam Coding mission.
“We’re excited to continue that journey, building relationships with local schools and creating more opportunities for children across Croydon to develop their confidence, creativity and digital skills.”
Roger Grogan, CEO and Founder of Jam Coding, added:
“James, Risha and Muhilan have been fantastic partners in Jam Coding. Over the past five years, they have embraced our mission and put their hearts into delivering it across their local communities.
“We’re delighted that they have chosen to continue this journey with us. Their commitment to helping young people develop essential digital skills is something we’re incredibly proud of.
“We look forward to building on their achievements and continuing to work together to deliver life skills to the next generation of digital citizens.”
If you are looking for a new opportunity supporting young people and building a meaningful and profitable business for yourself, we’d love to tell you more about how you can become a Jam Coding Franchisee
AI Isn't Replacing Jam Coding. It's Making Our Mission Essential.
Artificial Intelligence is changing the world at remarkable speed. Every week brings new tools, new technologies, and new conversations about the future of work.
But here’s the reality:
AI doesn’t reduce the need for computing education. It makes it more important than ever.
Just as calculators didn’t remove the need to learn maths, AI doesn’t remove the need for children to understand technology. In fact, it reinforces why they must.
Children who simply use AI become consumers of technology.
Children who understand computing become creators, innovators, and critical thinkers.
At Jam Coding, we’re not just teaching children how to code. We help them develop the skills they’ll need to thrive in an AI-driven world through:
- Computational thinking
- Programming and coding
- Robotics and automation
- Cybersecurity awareness
- Digital citizenship
- AI literacy and responsible technology use
Our programmes equip young people with the ability to question AI outputs, solve problems logically, think creatively and use emerging technologies safely and responsibly.
A Future-Proof Business Opportunity
Governments across the world are investing heavily in digital skills, AI strategies and computing education as they recognise that future economic growth depends on a digitally capable workforce.
Schools are under increasing pressure to prepare children for careers that may not even exist yet…
…That’s where Jam Coding comes in.
Our award-winning curriculum, established school partnerships, and growing demand for high-quality digital education position our franchise partners at the centre of one of the fastest-growing sectors in education.
This isn’t a business built around a trend.
It’s a business built around a fundamental shift in how future generations will learn, work and live.
More Than a Franchise
Jam Coding has already helped hundreds of thousands of young people develop confidence in technology, creativity, problem-solving and digital literacy, while giving franchise partners the opportunity to build rewarding businesses with genuine purpose.
You don’t need a background in teaching or technology to succeed. What matters is your ambition, your drive and your desire to make a meaningful difference in your community.
The Question Isn’t Whether AI Will Change the Future.
The question is:
Who will equip the next generation to understand it?
At Jam Coding, we’re teaching the future.
Could you be the person bringing that opportunity to your local schools and communities?
Take the Next Step
If you’re looking for a business with purpose, growth potential and long-term relevance, we’d love to tell you more about becoming a Jam Coding franchise partner.
Enquire today and discover how you can build a business that helps shape the next generation of digital innovators.