Emma sleep company

The bedding sector is dynamic, innovative and resilient. It meets a universal need: to sleep well. With growing awareness of the importance of sleep for good health, demand continues to grow. The market benefits from a regular rate of renewal (approximately every 10 years) and reinvents itself thanks to technological innovations (materials, connected products, personalization). Boosted by the rise of e-commerce and the digitalization of purchasing, this is a sector in full transformation, offering numerous development and employment opportunities.

We’re not just looking for investors, but truly passionate entrepreneurs ready to commit themselves fully to the Emma adventure. Previous experience in the bedding sector is not essential, although experience in retail or logistics is a real asset, as these skills facilitate day-to-day management.

We offer comprehensive training on our products, values and sales methods, to help each new franchisee succeed. Above all, we’re looking for dynamic, motivated profiles who are ready to commit themselves fully to this buoyant, fast-changing sector.

• Turnkey & profitable concept 🔑
• Europe’s leading brand ⭐
• Innovative & high-performance products 🚀

Founded in 2015 in Frankfurt, Germany, Emma – The Sleep Company has quickly become a leading player in the sleep industry across Europe and beyond. With a clear ambition to revolutionise the way we sleep, Emma offers innovative, accessible products designed to enhance everyday well-being. Now present in over 30 countries, Emma has improved the sleep of more than 10 million people worldwide – including a growing number in the UK, one of its key markets.

Emma operates within the sleep tech sector, a fast-growing industry where consumer expectations are shifting towards more ergonomic, sustainable, and personalised products. By combining cutting-edge technology, data insights, thoughtful design and sleep science, Emma creates high-performance sleep solutions (mattresses, pillows, bed bases, toppers and more) tailored to all types of sleepers. The brand offers a seamless online experience, with fast delivery, responsive customer service and a 100-night risk-free trial.

In the UK, Emma is widely recognised for the Emma Original mattress, which has received numerous awards and strong reviews from consumers and independent testing organisations. The brand’s story is built on a strong promise: to help everyone achieve better, deeper rest through scientifically tested, award-winning and affordable products.

Emma’s DNA lies in continuous innovation, operational excellence, and a relentless focus on the customer. What sets the brand apart in the UK market is its ability to combine competitive pricing, German-engineered quality, and technological expertise. Every product is developed with care, drawing from customer feedback, lab testing, and a culture of constant improvement.

As an innovative and inclusive brand, Emma targets a broad audience – from young professionals to families and older adults – anyone looking for optimal comfort at a fair price. In the UK, Emma is also known for its creative marketing campaigns and educational content around sleep, wellness and daily routines.

Looking ahead, Emma plans to expand its presence in the UK by combining its successful e-commerce model with physical retail locations. By 2026, Emma aims to grow its team and broaden its distribution channels to serve even more British customers in-store and online.