Emma Expands in France with the Opening of a New Store
At the end of April, Emma opened its 8th store in France, located in the heart of Lille.
This new opening strengthens the brand’s presence in the north of the country—a strategic region for the company. As the northernmost store in our network, it marks an important milestone in our expansion strategy.
The new location gives customers in Lille and the surrounding area direct access to our innovative sleep solutions, combining comfort and technology. Situated in a central area, the store makes it easier for urban customers to discover our products and benefit from high-quality sleep. We also offer personalized in-store support to meet each customer’s specific needs.
This opening reflects Emma’s commitment to growing in major French cities while delivering a genuine, local customer experience. The brand aims not only to expand its retail network, but also to continue meeting the rising expectations of consumers when it comes to sleep quality.
Franchise Emma
Emma is a bedding specialist known for its unique combination of comfort and technology.
The brand offers innovative products—from mattresses to bed bases—designed to enhance customers’ well-being. By establishing itself in strategic cities like Lille, Emma demonstrates its ambition to become a market leader in the bedding sector in France, ensuring each customer benefits from a personalized shopping experience tailored to their specific needs. The company’s success is built on a solid business model that promotes sustainable and efficient growth.
