Profiles we are looking for

Ambitious partners with sound business judgment and a passion for women's health Committed to high standards and long-term development Ready to learn, invest in your staff and work in partnership with Curves Believing in our purpose: helping women become stronger, healthier and more confident Multi-club owners Experienced entrepreneurs, investors or franchise operators able to develop five to ten or more clubs Background in managing people and operations, in retail, property, wellness or another sector Focused on recruiting capable club managers and keeping standards consistent Single-club owners Hands-on owners keen to run a club and build lasting relationships with members Ideal for women from fitness, healthcare, wellness or community services, or seeking a meaningful career change Visible in the club, following the Curves system, with the financial resources to launch and expand

3 reasons to join Curves

Women-only clubs blending coaching and community, a distinctive local offer 👩 A full-body workout in 30 minutes: strength, cardio, and stretching, always coached ⏱️ From £45,750 (£22,250 fee + £23,500 equipment), with recurring membership revenue 💷

Curves

Clients of L'Express Franchise

Women's only fitness clubs

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

£50,000

Total investment

Total Investment to launch the business, including initial fees (£45,750)

£120,000

The Concept

Year of creation: 1992
locations: 19
Average age of franchisees: 45 years

Curves,
Empower women, build a supportive community

Are you looking for a business concept built entirely around women’s fitness?

Curves has offered exactly that since 1992, when Gary and Diane Heavin founded the brand in Harlingen, Texas. Dedicated exclusively to women, Curves is built on a supportive community and genuine care for its members.

At the heart of the concept is a complete full-body workout in just 30 minutes, performed as a circuit that makes regular exercise accessible to everyone. Curves’ mission is to help women grow stronger and build lasting, effective exercise habits. The network operates in more than forty countries and, at its peak, counted over 12,000 clubs worldwide.

Backed by more than thirty years of experience in women’s fitness, the Curves franchise model offers a system designed for growth. Franchisees receive initial training, help with site selection, club layout and signage, marketing support and ongoing training sessions. The model is presented as a low-investment opportunity, combining an initial franchise fee with an equipment package, and the brand reports that clubs reach positive EBITDA within eight months of opening on average.

For entrepreneurs seeking a structured, well-supported route into franchising, the next step is to find out what Curves has to offer.

allenamento di gruppo al curves fitness studio

The Concept Photos Questions News

A quick look at your future franchise?

Own a Curves business and transform lives

Frequently Asked Questions

UK demand for health and fitness keeps rising. According to ukactive’s UK Health & Fitness Market Report 2026, membership hit a record 12.2 million in 2025 (18% of over-16s), sector income reached £6.5 billion and club visits rose 10% to 679 million.

Women’s fitness stands out within this market. Confidence and intimidation remain key barriers to exercise for many women, and PureGym’s UK Fitness Report 2025/26 stresses the need for welcoming environments, a gap specialist operators are well placed to fill. Strength also matters across generations: ukactive and Les Mills research (2026) found it was an important reason for joining a gym for 90% of Baby Boomer gym users.

Curves answers this demand with a complete 30-minute workout combining strength, cardio and stretching, coached in a supportive, women-only setting. For franchisees, that means a clearly defined audience and an established model focused on helping women feel stronger, more confident and connected.

Ambitious partners with sound business judgment and a passion for women’s health
Committed to high standards and long-term development
Ready to learn, invest in your staff and work in partnership with Curves
Believing in our purpose: helping women become stronger, healthier and more confident

Multi-club owners

Experienced entrepreneurs, investors or franchise operators able to develop five to ten or more clubs
Background in managing people and operations, in retail, property, wellness or another sector
Focused on recruiting capable club managers and keeping standards consistent

Single-club owners

Hands-on owners keen to run a club and build lasting relationships with members
Ideal for women from fitness, healthcare, wellness or community services, or seeking a meaningful career change
Visible in the club, following the Curves system, with the financial resources to launch and expand

Women-only clubs blending coaching and community, a distinctive local offer 👩
A full-body workout in 30 minutes: strength, cardio, and stretching, always coached ⏱️
From £45,750 (£22,250 fee + £23,500 equipment), with recurring membership revenue 💷

Latest news from Curves

due donne discutono documenti in ufficio viola moderno

Curves joins EWiF to back women in franchise ownership

A partnership that supports the brand’s growth across the UK Curves, the women-only fitness franchise, has become a member of Encouraging Women into Franchising (EWiF), reinforcing its commitment to supporting women in business. As Curves develops its network across the UK, the partnership underlines its aim to make franchising a…