Curves joins EWiF to back women in franchise ownership

A partnership that supports the brand’s growth across the UK

Curves, the women-only fitness franchise, has become a member of Encouraging Women into Franchising (EWiF), reinforcing its commitment to supporting women in business. As Curves develops its network across the UK, the partnership underlines its aim to make franchising a realistic and accessible route to business ownership for women.

What is EWiF?

Founded in 2008, EWiF is a not-for-profit organisation run by volunteers. It supports women at every stage of their franchising journey, from exploring opportunities to launching and growing a business. Through a network of ambassadors, regional and national events and annual awards, EWiF also helps franchisors attract more women into their networks.

A natural fit for a women-focused brand

For Curves, membership is a logical step. The brand has served women exclusively since 1992, and its single-club model particularly appeals to women with experience in fitness, healthcare, wellness or community services, as well as those seeking a meaningful career change.

Joining EWiF connects Curves with a wider community of aspiring business owners. For prospective franchisees, it adds a valuable source of independent guidance when assessing whether franchising is the right path for them.

What it means for future franchisees

Women considering a Curves club can draw on EWiF’s resources and events alongside the support provided by the brand: initial training, help with site selection and club layout, marketing support and regular training sessions. Candidates can choose between two routes: running a single club with a hands-on role in their local community, or building a portfolio of several locations.

Franchise Curves

Founded in 1992, Curves has been pioneering women’s fitness by providing a supportive environment through women-only clubs. Its unique 30-minute workout program is designed to deliver a combination of strength training, cardio, and stretching, all while ensuring that coaching support is readily available. This approach not only enhances physical health but also fosters a sense of community and empowerment among members. Curves’ collaboration with EWiF embodies their mission of encouraging more women to consider the franchising route, supported by an experienced network that champions their growth and success.