England launch

When a large-scale opportunity to feed local healthcare professionals came in, the Graze Craze team in Modesto rose to
it in a big way — catering 3,300 Grab & Graze meals for Kaiser Permanente during Medical Professionals Week, helping
recognise the people who care for their community.

“Stories like this show the opportunity that grows when franchisees become a trusted catering resource in
their community.” — Graze Craze

It is a vivid example of Graze Craze’s corporate and events business — a core, high-value line alongside individual
orders. For a franchisee, being the go-to grazing caterer for local employers, hospitals and events can turn single orders
into standing relationships.

That same demand exists in England, where corporate and event catering is a significant part of a UK catering market
estimated in excess of £12 billion. Graze Craze’s founding franchisees can claim one of 190 protected territories now —
no culinary background required.

Grazing boards have become one of the food world’s defining trends — and, increasingly, a serious catering category.
Graze Craze President Cory Hibbard puts the shift down to a change in how younger consumers want to gather. “We’re
seeing this big shift right now with millennials and Gen Z in bringing back a desire or interest in hosting,” he says.

“People have a stronger desire for a sense of community and gathering than they’ve had in a very long time.”
— Cory Hibbard, President, Graze Craze

“Younger consumers are impressed a lot less with formal entertainment methods,” Hibbard adds, “and they’re looking
for a more casual, experiential-type opportunity.” It is a shift with real commercial weight: the UK catering market is
estimated to be worth in excess of £12 billion, with corporate and event catering a significant and growing share.
Graze Craze is built for exactly this demand — premium boards, boxes and grazing tables made to order for individuals,
corporate clients and events, with no hot kitchen or heavy fit-out. In England, founding franchisees can claim one of 190
protected territories now.

Graze Craze’s global growth is led by President Cory Hibbard, named to FranchiseVoice’s Top 100 Franchise Influencers
for 2026. Under his leadership the brand has strung together 20 consecutive quarters of growth and expanded into new
international markets — including England.

“Our continued growth reflects a shift in how people think about catering — and we’re having a lot of fun
leading that change.” — Cory Hibbard, President, Graze Craze

In England, franchisees have a hands-on local partner. “This is a proven, international brand arriving in England at
exactly the right moment,” says Kishan Kotecha, Managing Director of Graze Craze England. “Our founding franchisees
get first choice of 190 protected territories, a model that needs no culinary background, and the backing of a franchisor
with 40 years of experience behind it. We’re building this deliberately and hands-on, with the right partners around our
owners.”

Behind them sits the wider United Franchise Group — shared services across real estate, construction, financing,
training and marketing — so franchisees are supported at every stage, from signing to opening and beyond.

Graze Craze England is the England arm of Graze Craze®, part of United Franchise Group (UFG) — an established global franchisor operating in more than 80 countries through its food division, Big Flavor Brands™. For a new franchisee, that heritage matters: proven systems, training, and support from day one.

It also means real infrastructure behind the brand. Real estate, construction and financing are largely handled in-house, and franchisees are guided through the process step by step. “The beautiful thing about being a young brand is that we get to lean on our shared services team amongst our brands,” says Graze Craze President Cory Hibbard.

“We certainly have the benefit of 40 years of franchising experience … we get to lean on our shared services team amongst our brands.” — Cory Hibbard, President, Graze Craze

The group’s momentum is clear. Six UFG brands were named to Franchise Direct’s 2026 Top 100 Franchises — Graze Craze among them at #61 — and in the first half of 2026 UFG’s affiliated brands opened 105 new locations and signed 148 franchise agreements worldwide.

For England, the opportunity is a ground-floor one: first choice of 190 protected territories, a model that needs no culinary background, and a new location open in around four to six months of signing.