Dream Doors

Non-Client of L'Express FranchiseNew kitchens without the upheaval

Financial Plan

Liquid capital

æLiquid capital required, with lending available for up to 70% of the investment

£35,000

Total investment

Total investment including showroom fit-out and working capital (£35,000)

£100,000

Average annual revenue

Average annual sales per franchised showroom, as stated by the franchisor

£750,000

The Concept

Year of creation: 1999
Implantations: ~100 showrooms

The UK's largest kitchen makeover franchise, where the franchisee runs a showroom and never fits a kitchen themselves.

A Dream Doors franchise is a kitchen makeover showroom, and the model replaces doors and worktops rather than ripping out and refitting an entire kitchen.

The company was established in 1999 and has grown into the UK’s largest kitchen facelift retailer, with almost 100 independently operated franchise showrooms from Cornwall to Dundee. It has completed over 120,000 kitchen projects in 25 years, generated more than £550 million in sales, and employs over 750 people nationwide across the network. It holds over 24,000 Checkatrade reviews at an average of 9.7 out of 10.

Dream Doors is a Full member of the British Franchise Association and is now part of Neighbourly, the world’s largest parent company of home services and property-related franchise brands.

Why Choose the Franchise Dream Doors?

The franchisee does not fit kitchens. They run a showroom, manage the sales process and use approved local installers, which means no trade background is required and the working pattern is retail rather than site-based.

No previous kitchen experience is needed. The company asks for a strong work ethic, a willingness to learn, and comfort in a sales and managerial role. Head office staff and dedicated Business Development Managers help new franchisees find a showroom, survey kitchens and generate leads from the outset.

Average annual sales from a franchised showroom are over £750,000, and the company cites franchisees earning six-figure incomes, with individual showrooms having passed £1 million in a calendar year.

Recruitment now includes a try-before-you-buy route. Candidates run a showroom for six months on a pro-rata salary before transitioning to ownership, with franchise fees and assets deferred rather than paid upfront.