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Miramira

Trendy stainless steel jewelry

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

£10,000

Total investment

Total amount required to open the franchise, including entry fees (£15,000)

£130,000

Average annual turnover

Average annual revenue

£500,000

The Concept

Year of creation
2022
locations
300
Average age of franchisees
35 years

Miramira,
Affordable jewelry, designed to stay with you

Miramira is a Spanish fashion jewelry brand founded in Madrid in 2022 with the mission of redefining accessible jewelry through high-quality, trend-driven, and affordable pieces. The company specializes in stainless steel jewelry with 14K gold plating using PVD technology, offering durable, water-resistant, and skin-friendly products designed for everyday wear.

Miramira was created to fill a clear gap in the jewelry market between expensive luxury jewelry and low-quality fast-fashion accessories. The brand combines modern design, accessible pricing, and durable materials, making fashion jewelry more aspirational, versatile, and attainable for a wide audience, especially Gen Z and young fashion-conscious consumers.

The company’s DNA is built around accessibility, self-expression, quality, and community. Guided by its slogan “Always With You,” Miramira positions itself as more than a jewelry brand: it represents a lifestyle and an emotional connection with customers through pieces designed to accompany them in everyday moments and special occasions alike.

In just a few years, Miramira has experienced rapid international growth, expanding to more than 300 stores across over 25 countries worldwide. The brand operates through a combination of owned stores and franchise partnerships, with a strong presence across Europe, Latin America, and Asia.

pink jewelry boutique interior with display islands

Frequently Asked Questions

Industry strengths

The fashion jewelry and accessible accessories sector continues to show strong international growth driven by fast-changing fashion trends, high consumer demand and affordable price positioning. The sector benefits from repeat purchases, impulse buying behaviour and a broad customer base across different age groups, especially younger consumers and trend-conscious audiences.

Unlike many retail sectors, fashion jewelry offers attractive profit margins, non-perishable products and relatively low operational complexity. The business model is highly scalable and adaptable to different markets, shopping centres and high-street retail locations. In addition, the growing importance of social media, influencer marketing and trend-driven consumption continues to accelerate demand globally.

 

Candidate profiles

Target Partner Profile

  • Individuals or entities interested in developing, expanding, and managing multi-store operations within new international markets
  • Ambitious entrepreneurs, experienced retail operators, and well-connected local business partners

Key Qualifications & Experience

  • Deep understanding of their country’s retail landscape and local consumer trends
  • Highly valued experience in retail, franchising, shopping center operations, or fashion-related businesses
  • Proven ability to manage multi-store networks and support long-term brand growth

Shared Values & Vision

  • A strong passion for fashion, lifestyle, and delivering an exceptional customer experience
  • Commitment to the brand’s core pillars: accessible fashion, strong community building, and international expansion
  • A long-term commitment to representing the brand locally while strictly maintaining global brand standards

Join Miramira in 3 steps

  • Miramira offers a proven and fast-growing international franchise model with around 300 stores across more than 25 countries 🌍
  • The brand combines trendy and accessible jewelry with durable materials, attractive margins, and strong repeat purchase potential 💎
  • Franchise partners receive full headquarters support, strong branding, and a scalable business model designed for long-term international growth 📈

International

The franchise is present in other countries. Interested in an international adventure?

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