The Property Franchise Group (TPFG) has taken a 25% equity interest in Enteka AI, a conversational AI platform for UK estate agents and mortgage brokers. The group announced the investment on 7 October 2026 through a regulatory statement, with a £0.9 million subscription for new shares and a further stake tied to a three-year commercial agreement.
The Property Franchise Group (TPFG) runs 18 brands across the UK, among them Belvoir, EweMove, Hunters, Martin & Co, Northwood and Whitegates, and reports a network of more than 1,900 outlets, the largest of the property franchises recruiting in the UK. Its announcement says Enteka’s platform is already live across more than 210 TPFG offices and at Brook Financial Services.
As a listed company, the group disclosed the investment through a regulatory news service rather than a press release. The stake follows existing use of the platform inside the group.
How the 25% stake is structured
The group’s 25% interest has two parts. A subscription of £0.9 million buys new shares representing a 15% equity interest. A further 10% was issued upfront but remains subject to forfeiture, linked to a three-year commercial agreement between the two companies.
The announcement does not set out the terms of that agreement, and it gives no projection of the effect on TPFG’s own financial results. The arrangement therefore ties part of the holding to a long-running commercial relationship rather than to a single payment at completion.
What the Enteka platform does
Enteka runs a conversational AI service built for UK estate agents and mortgage brokers. According to the announcement, it handles customer enquiries by telephone, email, SMS, WhatsApp and live chat, qualifies leads, books appointments, flags cross-selling opportunities and contacts existing customer databases again. TPFG describes the aim as better lead capture, higher conversion and stronger franchisee profitability, and presents the group as an early adopter of sector-specific AI across its network. What a franchisor supplies in return for its fees is one of the things to assess before signing, as how to choose your franchisor sets out.
Franchisees at the centre of the pitch
Gareth Samples, chief executive of TPFG, said: “Our investment in Enteka reflects our commitment to delivering long-term value for our franchisees.” Christos Votsis, founder and chief executive of Enteka, said the company was set up to help property professionals turn more customer conversations into business, and that TPFG’s backing would let it serve a wider network.
What the announcement leaves out
The statement gives no figure for the effect on TPFG’s results, no terms for the three-year agreement and no date for Enteka’s founding. The only sums it names are the £0.9 million subscription and the holding percentages.
What comes next
The announcement sets no timetable for a wider roll-out beyond the offices where Enteka is already live. The three-year commercial agreement is the mechanism that decides the final size of the holding, so its forfeiture terms are the element later filings could clarify. TPFG is listed in London and reports its results on its own calendar, which is where any financial effect from the stake would appear, a level of published detail few brands recruiting operators in the UK match.
Enteka’s own plans for other networks are not detailed in the announcement. Brook Financial Services, named alongside the offices, is the only business outside the estate agency network that the statement lists as already using the platform.
