Paris Baguette, the global bakery-café franchise, is adding a new location in Westfield, West London, expanding its global store count to 700.
The Westfield store is Paris Baguette’s second franchise store in the UK as it seeks to expand into Europe. It made its initial foray into the global market in 2004 and has opened 700 stores in 15 countries over the past two decades across the US, Canada, France, the UK, Singapore, Vietnam, Indonesia, Malaysia, the Philippines, Cambodia, Thailand, Laos, Brunei and Mongolia, with the majority being franchised.
A Rapid International Expansion Built Over the Brand’s Long History
The French-inspired bakery café chain offers a wide variety of premium baked goods, pastries and freshly baked celebratory cakes alongside a range of hot and cold baguettes. It has a long history which dates back to a small bakery set up in South Korea in 1945. The franchise business was set up in 1988 and came under the SPC Group, a South Korean food and confectionery conglomerate. It grew quickly and by 2004 as it expanded outside South Korea Paris Baguette was the country’s leading bakery.
The new London store is owned by Wayne Stevenson, Paris Baguette’s first UK franchisee who opened a store in Canary Wharf in November 2024. Paris Baguette had already dipped its toe into the UK market – its second in Europe after France – with two company-owned businesses in Battersea Power Station and High Street Kensington which opened in 2022.
New Store Openings in the UK to Strengthen Paris Baguette’s Market Presence
The Westfield store is located on the ground floor of Westfield London in Shepherd’s Bush, one of Europe’s biggest shopping centres.
Stevenson, who became a franchisee after living for several years in South Korea, said: “I am excited to be opening in a second location, as my first Paris Baguette in Canary Wharf has made its mark in the local community since its opening last year. What I have learned is that Paris Baguette leads the field in quality and innovation. I look forward to seeing Paris Baguette becoming a household name here.”
By mid-December, Paris Baguette is set to open its fifth location and third franchise store in the UK, near Portobello Market.
A Paris Baguette spokesperson said: “We are committed to enhancing brand awareness and competitiveness in Europe, where bread is a staple food, to take the lead in shaping the global bakery market.”
