Limes, the all-day brunch brand based in Hadley Wood, north London, has incorporated Limes Brasserie Franchise Ltd on 14 September 2026. The filing shares the registered address of the brand’s existing restaurant and follows a franchise page that appeared on the company’s own site over the summer.
Limes describes itself on its own site as an all-day brunch and hospitality brand built around its food, its people and repeat custom. The brand currently trades from 22 Crescent West in Hadley Wood, Barnet, and its Instagram presence uses the handle “limesbrasserie”. Companies House now records a company, Limes Brasserie Franchise Ltd, registered at exactly that same address.
The filing matches the restaurant’s own address
Companies House lists Limes Brasserie Franchise Ltd as incorporated on 14 September 2026, registered at 22 Crescent West, Barnet, England, EN4 0EJ, the same postcode the brand publishes for its Hadley Wood restaurant. A company sharing a trading address with a single-site restaurant, rather than a head office, is consistent with an owner-operator setting up a franchising vehicle around an established, proven site rather than a chain preparing to convert several branches at once, the pilot-unit route by which most networks in the restaurant category began.
A franchise page with no published figures
Limes runs a franchise page on its own site setting out an ambition to expand the brand under new owner-operators, describing the opportunity in terms of taking on “a Limes” rather than a numbered territory. The page does not publish an initial fee, a management service fee or a minimum investment figure, and does not state how many sites the brand intends to open, leaving the benchmarks in what it costs to open a franchise in the UK as the only comparison available. Enquiries are directed to a contact form.
Good to know
A brand publishing a franchise page is a statement of intent, not evidence that a franchise agreement has yet been signed with anyone. Where a franchisor has not published a fee or an investment range, that detail is treated as not publicly available rather than estimated, and the terms that would settle it appear only in the franchise agreement.
A single site brand testing a wider model
Independent brasseries and brunch concepts moving to franchise a single successful site are a recurring pattern in UK hospitality, where the operator’s own restaurant serves as the proof of concept before other sites are recruited. That route differs from the multi-site chains that dominate most franchise directories, since the entire evidence base for a prospective franchisee sits in one restaurant’s trading history rather than a network’s aggregated results.
Limes has not named a target number of franchised sites or a timeframe, and no second location has yet been announced under either the Limes or Limes Brasserie name. The brand’s social media presence, built around the “limesbrasserie” handle, continues to focus on the existing Hadley Wood restaurant rather than any recruitment campaign, suggesting the franchise offer is still at an early, low-key stage.
Anyone assessing it will, for the moment, need to rely on the Hadley Wood restaurant itself and on whatever detail the brand provides directly, since no wider published network or franchisee case study yet exists.
