The Wheel Specialist

The Wheel Specialist puts the estimated total project cost at £180,000 plus working capital, including a franchise fee of £34,993 plus VAT. Its minimum personal investment for a new franchise is £50,000, with the rest typically funded by lenders that know the model. It does not publish its ongoing fees.

In 2023, franchisee territories averaged £514,000 in sales, with top performers reaching £920,000, according to the franchisor. It also reports annual net profits of up to £190,000 per territory, based on the adjusted accounts of one high-performing franchisee, so that figure reflects the top of the network rather than a typical result.

No. Every franchisee operates from fixed premises of at least 1,500 sq ft, with a workshop and a customer showroom. The company presents this as its main difference from mobile repairers, since it allows full refurbishment rather than cosmetic touch-ups.

No. The Wheel Specialist says experience is not required, but looks for a commitment to customer service and quality, the ability to motivate and manage a team, and a desire to understand every part of the business.

Around 10 to 12 weeks from signing, according to the franchisor. After signing, it helps you find premises, then runs a six-week fit-out and full technical training for you and your staff before the grand opening.

Through a structured process: an initial call, a Discovery Day, a visit to an existing franchise and your own due diligence, a business plan and application, an interview with the leadership team, a franchise offer, and a signing day where the franchise fee is paid.

Yes. The company states that established Wheel Specialist franchises have sold for several hundred thousand pounds, and cites a franchisee who built and sold one centre before buying another territory.

Since 2006, when the brand was created and the decision to franchise was taken. The first franchised centre opened in Manchester in 2007. The family business behind it dates back to 1955.