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The Secret Garden Glamping

Non-Client of L'Express FranchiseEvery unit has its own private hot tub; the brand now franchises to newcomers and converting sites.

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

Not disclosed

Total investment

Total Investment to launch the business, including initial fees (Not disclosed)

Not disclosed

The Concept

Year of creation
2020
Implantations
5 sites (4 in the UK, 1 in Ireland)

A hot tub glamping brand from a Lancashire woodland, now offering franchises

The Secret Garden Glamping began at Mole Hall in Skelmersdale, Lancashire, where founder Derry Green built his first glamping units in woodland during the 2020 lockdown, according to a Short Term Rentalz report on his Dragons’ Den appearance. The same report, published in January 2024, said he had accepted backing from Deborah Meaden on the BBC programme.

The brand is built on one standard: every unit has its own private hot tub, never shared and never charged as an extra, according to its website. It lists five sites: Mole Hall, The Belfry at La Mancha Hall, Wood Barton Farm in Devon, the Lizard Peninsula in Cornwall and County Wexford in Ireland.

A franchise open to newcomers and converting sites

The franchise page offers two routes: starting a new glamping business under the brand, or converting an existing glamping operation to it. The company states that no experience is required, and that it provides a training programme along with launch and marketing support. It is also open to other partnership structures, including licensing.

The franchise page publishes no fee, investment range, territory detail or earnings figure, and the company does not say which of its current sites, if any, are run by franchisees.

secret garden circular logo with greenhouse and flowers

Frequently Asked Questions

Yes, according to the brand’s franchise page, it offers two routes: starting a new glamping business under The Secret Garden Glamping name, or converting an existing glamping operation to the brand. Enquiries go through a form on that page.

The brand does not publish a franchise fee, investment range, or ongoing fee. Its franchise page gives no figures, and costs are discussed after an enquiry.

No, according to the company, which states that no experience is required and that it provides a full training programme, along with support to launch and market the business.

Yes. The franchise page says the business model allows existing operations to convert to the brand, as well as supports new start-ups.

The brand lists five sites: Mole Hall in Lancashire, The Belfry at La Mancha Hall, Wood Barton Farm in Devon, the Lizard Peninsula in Cornwall and County Wexford in Ireland. It does not say whether any of them is run by a franchisee.

The brand offers franchises, and its franchise page also says it is open to other partnership structures, including licensing. Which structure applies to a given site is not published.

The business started in 2020 as a lockdown project by founder Derry Green at Mole Hall in Skelmersdale, Lancashire, according to a Short Term Rentalz report published in January 2024.

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