SoBe Burger
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (Not disclosed)
The Concept
Miami-style smash burgers, franchised with a liquid capital requirement of around £70,000
SoBe Burger is a Miami-style smash burger brand, short for South Beach, operating in the UK as part of the Sessions ecosystem. It promotes its brand through partnerships, including one with Netflix, and runs student and loyalty clubs alongside its stores.
The company presents its franchise as a more accessible route into quick service restaurant ownership than established burger brands, built on a lower capital requirement, modern technology and an ongoing partnership with franchisees.
A lower-capital route into burgers
SoBe Burger says a franchisee needs liquid capital of around £70,000 to get started. It does not publish a total investment or franchise fee, and its franchise page currently invites candidates to join a waitlist.
Its leadership team includes a former managing director of Deliveroo UK, a former chief financial officer of Soho House and a former franchise director of BrewDog. Franchisees receive comprehensive training and ongoing support, and the brand publishes halal information for customers on its website.
Frequently Asked Questions
How do you join SoBe Burger as a franchisee?
Through the waitlist on its franchise page, according to SoBe Burger.
Who runs SoBe Burger?
Its leadership team includes a former managing director of Deliveroo UK, a former chief financial officer of Soho House and a former franchise director of BrewDog.
What is the Sessions ecosystem?
SoBe Burger is part of Sessions, which it says gives franchisees access to marketing power and brand partnerships, including an exclusive one with Netflix.
What support does SoBe Burger provide franchisees?
Comprehensive training and dedicated ongoing support, which SoBe Burger describes as a real partnership rather than treating franchisees as operators.
Is SoBe Burger halal?
SoBe Burger publishes a halal information page for customers on its website.
