Right at Home
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (Not disclosed)
The Concept
- Year of creation
- 2011
- Implantations
- 80+ franchises in the UK
A quality-led home care management franchise, available as a new territory or a resale
Right at Home provides home care, from companionship to nurse-led support, through more than 80 franchised locations across the UK. Its founder and chairman, Ken Deary, established the business in the UK in 2011 after being awarded the UK master licence from the US brand, and was elected chairman of the British Franchise Association in 2021. Lucy Campbell, who joined in 2016, is chief executive.
The network has built its reputation on quality. Right at Home says more than 30% of its CQC-inspected offices are rated Outstanding, compared with a national average of 3%, and it won the 2025 European Franchisor of the Year award.
A management franchise with a selective process
Right at Home describes its model as a management franchise focused on quality rather than volume. No care or business experience is required, and its franchise owners come from varied professional backgrounds. Owners are supported by specialists in regulation, operational systems, marketing, workforce development, financial performance and mentoring.
Recruitment is deliberately measured, with small-group meetings led by the senior leadership team, assessments, conversations with existing franchise owners and detailed commercial research. Right at Home says prime territories are still available in all regions, and it also offers resales of established businesses, usually as a share sale that includes the company’s regulatory registration.
Frequently Asked Questions
How much does a Right at Home franchise cost?
Right at Home does not publish its franchise fee or investment on its website. Financing, potential returns and conservative financial projections are discussed during its recruitment process, and the prospectus can be downloaded from its franchise site.
Do you need care experience to open a Right at Home franchise?
No. Right at Home says you do not need care or business experience. It looks for people committed to supporting independence, with the determination to lead and grow a business.
Can you buy an existing Right at Home business?
Yes. Right at Home periodically offers resales of established businesses, valued on a multiple of operating profit (EBITDAR). These are usually share sales, so the buyer takes over the whole limited company, including staff, clients and its regulatory registration and rating.
How long does CQC registration take for a new home care franchise?
Upwards of three to four months for a start-up, according to Right at Home, which is one reason some buyers prefer a resale.
Are Right at Home territories still available?
Yes. Right at Home says that with more than 80 franchises operating, it still has prime territory areas available in all regions.
Who runs Right at Home UK?
Founder and chairman Ken Deary, who brought the brand to the UK in 2011 under a UK master licence, and chief executive Lucy Campbell, who joined in 2016.
How does Right at Home measure quality?
Through CQC inspection results. Right at Home says more than 30% of its CQC-inspected offices are rated Outstanding, compared with a 3% national average.
How do you become a Right at Home franchise owner?
Through a structured process: an initial discussion, small-group meetings with the senior leadership team, assessments, introductions to existing franchise owners, detailed commercial research and independent legal and financial advice before signing.
