Molly Maid

A Molly Maid franchise is a home-cleaning business run as a management franchise, meaning the owner employs and manages teams of cleaners rather than doing the work themselves.

The brand was founded in Canada in 1979 and arrived in the UK in 1984, giving it over 40 years of British trading and making it the country’s most recognised domestic cleaning name. It is part of Neighbourly, the world’s largest parent company of home services franchise brands, and its UK support office is in Maidenhead.

The business operates on an exclusive territory basis, with each franchise owner assigned an area containing a substantial base of potential customers. The company received over 60,000 cleaning requests in 2025, and 90% of its revenue is repeat business from existing customers.

Why Choose the Franchise Molly Maid?

The model is built around recurring revenue rather than one-off jobs. Customers book regular cleans, which produces predictable monthly income and makes the business relatively resilient, with demand holding up through wider economic downturns.

Marketing is a stated priority. Half of the initial franchise fee is reinvested in marketing, and £12,000 of the start-up cost is ring-fenced for the first year of local marketing, with national campaigns run centrally on top.

The launch process runs in five stages: downloading the information pack, visiting the support office in Maidenhead to meet the team, speaking directly to current franchise owners, building a business plan with the company’s finance partners, then completing a week of training before launching with on-site support.

Molly Maid places in the top 10 of the Elite Franchise 100 and reports a franchisee satisfaction score above 90%. The UK cleaning industry is worth over £8.5 billion on the company’s own figures.