Husse
Financial Plan
Liquid capital
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Total investment
Total Investment to launch the business, including initial fees (Not disclosed)
The Concept
A Swedish pet food brand delivered direct to the door across an exclusive territory, with no premises and low overheads.
A Husse franchise is a pet food delivery business, selling Swedish-made premium pet food and accessories directly to households across an exclusive territory.
The brand has over 400,000 satisfied customers worldwide and a 12-year presence in the UK market, where it reports a fivefold increase in sales over five years. It is ranked among the Top 100 franchises in the UK.
The product range is broad: dry and wet food for dogs and cats across life stages and breed sizes, therapeutic diets, treats and dental chews, supplements, grooming products, cat litter and accessories from bowls and beds to leads, collars and toys. The company reports a 40% margin across its products.
Why Choose the Franchise Husse?
There is no shop and no premises. The franchisee operates a delivery round within an exclusive territory, which keeps overheads low and makes the business workable from home with a vehicle.
Territories are sold in tiers by household count. The Silver package covers an exclusive territory of 35,000 households with product samples included. Gold covers 60,000 households with dry food and samples. Platinum covers 80,000 households on the same basis. A Bespoke package is tailored to the specific needs of a particular area or city.
Selling happens where pet owners gather rather than through a storefront. Franchisees report parks, markets, fairs, and dog and cat shows as productive, using business cards, leaflets and samples to build a customer base that then reorders on delivery.
The company positions the business as recession-resistant, pointing to the UK pet food market at around £4 billion, with 13 million dogs and 13 million cats and over half of UK households owning a pet.

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