GreenThumb
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (Not disclosed)
The Concept
- Year of creation
- 1986
- Implantations
- 200+ territories across the UK
A lawn care network founded in 1986, now selling mainly established territories
GreenThumb was founded in North Wales in 1986 and treats lawns through year-round programmes covering weed control, fertilisation and pest management, alongside hard surface treatments for patios, driveways, decking and paths. In 2025 it joined KEYTO Group, which it says has brought investment in logistics, technology and team development.
The company reports more than 200 territories across England, Scotland, Wales and Northern Ireland, many of them franchised for decades. It says some franchise partners have run their territories for over 20 years, renewed their licence three times or more, and passed the business to a second generation of the same family.
A franchise bought mostly as a resale
Because so much of the country is already covered, GreenThumb states that it has very few new or vacant territories. Most entry routes are resales from franchise partners who are retiring or selling, ranging from smaller territories with room to grow to large businesses with thousands of customers and an existing team.
GreenThumb says hands-on lawn care experience is not required, and that its partners range from first-time business owners to people with previous franchise experience. Fees and investment levels are set out in a franchise pack available on request, and are not published.
Frequently Asked Questions
How much does a GreenThumb franchise cost?
GreenThumb does not publish its franchise fee or investment levels. The cost depends largely on whether you take on a new territory or buy an established resale, which can range from a smaller territory to a business with thousands of customers. Details are in a franchise pack available on request.
Can you buy a new GreenThumb territory?
Rarely. GreenThumb states that its national coverage means it has a very limited number of new or vacant territories, so most opportunities come as resales from existing franchise partners who are retiring or selling.
How much can a GreenThumb franchise make?
GreenThumb does not publish average turnover. It states that some multi-site franchise partners achieve revenues in excess of £1,000,000 a year, which reflects its largest operators rather than a typical territory.
Do you need lawn care experience to open a GreenThumb franchise?
No. GreenThumb says hands-on lawn care experience is not required, and that its partners come from a wide range of backgrounds, including people who have never run a business.
How many GreenThumb territories are there?
GreenThumb reports more than 200 territories across England, Scotland, Wales and Northern Ireland. It does not say how many are franchised and how many are run by the company.
Who owns GreenThumb?
GreenThumb was founded in North Wales in 1986 and joined KEYTO Group in 2025.
Is GreenThumb a franchise or a licence?
GreenThumb describes its network as franchised, but also refers to its partners operating under licence and renewing their franchise licence. The franchise pack, available on request, sets out the exact terms of the agreement.
What services does a GreenThumb franchise provide?
Lawn treatments covering weed control, fertilisation and pest management, plus hard surface treatments for patios, driveways, decking and paths, according to GreenThumb’s website.
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