Greensleeves
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (£14,995 plus VAT)
The Concept
- Year of creation
- 1998
- Implantations
- Over 100 franchise locations (85+ franchisees)
A lawn treatment franchise that starts from home and grows into a multi-van businessLawn treatment rounds, grown into a multi-van business.
Greensleeves Lawn Care treats domestic lawns through seasonal programmes, with spring, summer, autumn and winter treatments sold as monthly packages, alongside services such as moss and thatch control. The business was established in 1998 and describes itself as one of the largest lawn treatment providers in the UK, serving more than 80,000 customers a year according to its franchise site. It also offers patio, driveway and decking care as add-ons.
The franchise site reports more than 85 franchisees running over 100 franchise locations, out of around 150 territories it has mapped across the UK. Customer feedback is a central part of its pitch: the company cites more than 20,000 Trustpilot reviews, 97% of them rated great or excellent.
A home-based start, built towards several vans
A new franchisee starts from home as the local lawn care expert and is expected to grow into a multi-van business, recruiting and leading a team of technicians. Each franchisee receives an exclusive territory, defined by postcode using demographic and mapping data. Greensleeves states that most of its franchisees had no previous experience of lawn care, and many none in gardening or landscaping.
Training and ongoing support cover local marketing, staff recruitment, finance and customer service, according to the franchise site, which names Jamie and Lesley Clark as its Franchisee of the Year for 2026. Bank funding is available through the brand’s finance partners, subject to status.
Frequently Asked Questions
How much does a Greensleeves franchise cost?
Greensleeves puts the total investment for a new franchisee starting from scratch at around £30,000, including working capital. The initial franchise fee within that is £14,995 plus VAT, according to the brand’s franchise site.
Can you get funding for a Greensleeves franchise?
Yes. Greensleeves states that its finance partners have reviewed its business model and that new franchisees could secure bank funding for up to 70% of their investment, subject to status. On a total investment of around £30,000, that would leave roughly £9,000 to fund personally; this is a derived figure, not one Greensleeves publishes.
What ongoing fees does a Greensleeves franchisee pay?
Greensleeves does not publish its ongoing management fee or marketing levy on its franchise site. Candidates need to request the details through the franchise enquiry process.
How much can a Greensleeves franchisee earn?
Greensleeves does not publish average turnover or earnings. It states that some of its franchisees now operate several vans in their territory and make net profits of 25% to 35%, without giving the turnover those margins apply to.
Do you need lawn care experience to open a Greensleeves franchise?
No. Greensleeves states that most of its franchisees had no experience of lawn care, and many had no background in gardening, landscaping or related industries.
What does a Greensleeves franchisee do?
The role is to build and manage the business rather than treat every lawn personally: building customer relationships, carrying out the local marketing plan, recruiting and leading staff, controlling finances and keeping customer service standards high. Franchisees typically start from home and grow towards a multi-van operation.
How many Greensleeves franchise territories are available?
Greensleeves says it has mapped around 150 territories across the UK, of which over 100 are already taken. That suggests fewer than 50 remain, a derived figure; candidates can check their own area through the franchise site.
How long has Greensleeves been operating?
Greensleeves was established in 1998. The company states that it has been treating lawns for over 25 years and has received more than 20,000 Trustpilot reviews, 97% of them rated great or excellent.
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