Caremark
Financial Plan
Liquid capital
Minimum personal investment, with bank funding up to 70% available
Total investment
Total investment including working capital of around £73,000 (£39,950)
Average annual revenue
Turnover ambition within three years, as stated by the franchisor
The Concept
- Year of creation
- 2005
- Locations
- 150+
The UK's largest privately owned home care franchisor, where owners lead the business rather than deliver the care.
A Caremark franchise is a home care business run from a local office, and the company states that care experience is not required to own one.
Caremark has operated since 2005 and describes itself as the UK’s largest privately owned home care franchisor, with more than 150 offices across the UK and Ireland. Its network delivers over 138,000 hours of care each week through approximately 5,600 care assistants, and head office is in Worthing, West Sussex.
The recognition is recent and substantial: BFA (British Franchise Association) Gold Franchisor of the Year 2025 in the Established category, Bronze for European Franchisor of the Year at the 2026 European Franchise Awards, ranked in the top five of the Elite Franchise Top 100 for 2026, and Five Star Franchisee Satisfaction in the 2026 WorkBuzz survey.
Why Choose the Franchise Caremark?
The owner’s role is commercial rather than clinical. Caremark is explicit that franchise owners come from all kinds of professional backgrounds and that the job is to build and lead the business rather than deliver care personally. What it looks for is commercial thinking, the ability to bring out the best in people, and the capacity to build trusted local relationships.
Two revenue streams are open to every office. Owners can serve privately funded clients and care commissioned by local authorities, which gives access to the full home care market rather than one half of it.
Support runs through named specialists across onboarding, operations, quality and compliance, marketing, finance and technology, at a stated support centre to franchise owner ratio of 1 to 2.5. Training begins with an eight-day induction and continues through practical training and a nine-month leadership programme.
The ongoing support fee is 4.5% plus VAT of monthly turnover, which Caremark describes as the lowest management service fee in the sector, alongside a 1% national marketing contribution.
Frequently Asked Questions
Can you open a Caremark franchise in the UK?
Yes, and care experience is not required. Caremark states that franchise owners come from all kinds of professional backgrounds and that the role is to build and lead the business rather than deliver care. What matters is commercial thinking, the ability to lead people and the capacity to build trusted local relationships. Territories are available across the UK and Ireland, alongside a small number of resales.
How much does it cost to open a Caremark franchise?
The franchise set-up fee is £39,950 plus VAT, and total investment starts from around £120,000, which includes working capital of roughly £73,000. The minimum personal investment is £36,000, with bank funding of up to 70% available subject to status.
What ongoing fees does a Caremark franchise owner pay?
An ongoing support fee of 4.5% plus VAT of monthly turnover, which Caremark describes as the lowest management service fee in the sector, alongside a 1% national marketing contribution.
What can a Caremark franchise earn?
Caremark states a turnover ambition of £1 million within three years, with net operating profit of 15% to 20% once established, and a break-even guide of around year one.
What training and support does Caremark provide?
An eight-day induction, then practical training and a nine-month leadership programme. Ongoing support comes from named specialists across onboarding, operations, quality and compliance, marketing, finance and technology, at a stated support centre to franchise owner ratio of 1 to 2.5.
How long is the Caremark franchise agreement?
Seven years, with a renewal option.
Can a Caremark office serve both private and council-funded clients?
Yes. Owners can serve privately funded clients and care commissioned by local authorities, which gives access to the full home care market rather than one half of it.
