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Auntie Anne's

Clients of L'Express Franchise

Hand-rolled soft pretzel bakery

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

£50,000

Total investment

Total Investment to launch the business, including initial fees (£18,000)

£140,000

Average annual revenue

A snapshot of yearly performance

£350,000

The Concept

Year of creation
2008
locations
52

Auntie Anne’s,
Fresh products, global network, strong support

Discover the world of freshly baked pretzels with the franchise Auntie Anne’s, a globally recognized leader in premium snacking. Known for its inviting atmosphere and famous pretzel aroma, franchise Auntie Anne’s brings a unique grab-and-go bakery experience to high-traffic locations everywhere.

Founded in 1988 and expanding to the UK in 2008, Auntie Anne’s has grown to over 1,800 stores worldwide, including over 50 locations in the UK. The brand’s journey started with a simple homemade pretzel recipe and a commitment to exceptional customer service. Auntie Anne’s DNA is built on core values like excellence in service, transparency, entrepreneurial spirit, and delivering freshly prepared products in full view of customers. Its market positioning as a premium, innovative bakery franchise sets it apart in the fast-paced food industry.

Why Choose the Franchise Auntie Anne’s Model?

Franchisees enjoy comprehensive training, marketing assistance, and operational support within a robust, internationally proven network. Flexible store formats, from kiosks to mobile units, make Auntie Anne’s adaptable to shopping malls, transport hubs, and events.

Join a powerful brand built on quality, support, and a passion for fresh, memorable experiences, take the next step with Auntie Anne’s.

 

Auntie Anne’s 04

Frequently Asked Questions

The food service franchise sector offers a highly attractive opportunity for aspiring franchisees due to several key strengths. There is strong and consistent demand for quick, fresh snacks in high-traffic locations such as shopping centers and transport hubs, making the food service franchise model particularly resilient. The sector is characterized by high turnover rates and an average ticket size that enables franchisees to benefit from rapid return on investment. Formats such as kiosks, online stores, and mobile units provide flexibility and powerful growth potential, allowing franchisees to adapt their offerings to different consumer habits and site opportunities.

Another strength lies in the simplicity of operational management and adaptability to new consumption trends, making it easier for franchisees to onboard and operate successfully with the ongoing support of the franchise network. The established franchisors provide comprehensive training, strong marketing support, innovation, and reassurance for new entrants.

This sector is especially well suited to candidates seeking a proven business model, a solid support structure, and a loyal and recurrent customer base.

The food service franchise sector thus combines profitability, flexibility, and support, offering an optimal environment for entrepreneurial success.

  • Demonstrates strong entrepreneurial spirit
  • Shows a high level of personal commitment
  • Possesses dynamic and positive attitude
  • Is passionate about delivering excellent customer service
  • Has proven ability to manage diverse teams
  • Adapts well to fast-paced environments
  • Embraces a hands-on, owner-operator approach to daily operations
  • Has previous experience in foodservice, retail, or team management
  • Is capable of actively participating in building a local business
  • Is motivated to engage operationally and support the “Grab & Go” concept
  • Is adaptable and ready to work in busy locations
  • Is willing to establish and maintain a strong presence in their local area
  • Has the management capability required for franchise success
  • Is fully committed to operational involvement in the business
  • A globally recognised brand
    Join the world’s leading hand-rolled pretzel brand, loved in over 1,800 stores worldwide 🌍
  • A proven franchise model
    Launch your business with confidence thanks to a turnkey package covering site selection, training, supply chain and ongoing support 🤝
  • Flexible growth opportunities
    From shopping centre kiosks to high streets and travel hubs, grow at your own pace from one store to several 🚀

Latest news from Auntie Anne’s

 
deux femmes sourires en tenues auntie anne’s bleu

Freshly baked limited marks 18 years as Auntie Anne’s UK and Ireland master franchisee

Freshly baked celebrates 18 Years as Auntie Anne’s master franchisee in the UK and Ireland Freshly Baked Limited, master franchisee of Auntie Anne’s in the UK and Ireland, is celebrating its 18th anniversary. The milestone marks nearly two decades of partnership with the pretzel brand and reflects Freshly Baked’s ongoing…

 
golden soft pretzels in woven basket

Auntie Anne’s to open Cardiff store on 3 October

Auntie Anne's will open a store at St David's Dewi Sant Shopping Centre in Cardiff on 3 October 2026, creating up to 10 jobs. The opening takes the pretzel brand's UK and Ireland estate to 51 stores, weeks after it reached 50 with a site in Eastbourne, and the brand…

View all news

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