Freshly baked limited marks 18 years as Auntie Anne’s UK and Ireland master franchisee
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Freshly baked celebrates 18 Years as Auntie Anne’s master franchisee in the UK and Ireland
Freshly Baked Limited, master franchisee of Auntie Anne’s in the UK and Ireland, is celebrating its 18th anniversary. The milestone marks nearly two decades of partnership with the pretzel brand and reflects Freshly Baked’s ongoing commitment to its values and franchise model.
The story began when Freshly Baked Limited bought the Auntie Anne’s master franchise in 2008. The anniversary comes at a dynamic time: the Cardiff opening on 3 October 2026 brings the UK and Ireland estate to 51 stores, weeks after the 50th opened in Eastbourne. Looking ahead, a 10-year agreement with GoTo Foods targets 100 new stores across the UK and Ireland by 2034.
Franchise Auntie Anne’s
Auntie Anne’s specialises in freshly baked, hand-rolled pretzels and drinks. Its franchise model combines on-site product preparation with training and ongoing support, offering entrepreneurs an opportunity to join an established food-to-go brand.
Auntie Anne’sBecome the Next Franchisee
Auntie Anne’s,
Fresh products, global network, strong support
Liquid capital : £50,000
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Bubble CiTea Welcomes New Franchise Partners
Bubble CiTea has welcomed experienced multi-brand franchise operators Sunil Joshi and his wife, Madhuri, to its growing franchise network.
The couple, who have a background in food and beverage franchising, will take over an existing Bubble CiTea corporate-operated kiosk at Festival Place in Basingstoke in the coming weeks.
The existing kiosk will be converted to Bubble CiTea’s new store design, creating a fresh and modern environment for customers while reflecting the continued development of the brand.
The new franchise partnership follows a successful recruitment process supported by external franchise consultant Krishma Vaghela, who worked closely with Sunil and Madhuri from the initial discussions through to signing the franchise agreement.
Finding the right franchise partner
For franchisors, successful franchise recruitment is about more than simply identifying an individual with the required investment. Finding the right profile for the brand is an important part of building a strong and sustainable franchise network. Sunil and Madhuri’s existing franchise experience, background in food and beverage franchising and approach to business made them a strong fit for Bubble CiTea.
Their plans also extend beyond their first location. The couple are looking to develop a multi-site Bubble CiTea operation, with future locations forming part of their longer-term growth strategy. Vaghela will continue to support the couple as they develop their Bubble CiTea portfolio, including helping to identify future locations that are right for both the brand and their business.
Continued UK expansion
The partnership comes as Bubble CiTea continues to expand its presence across the UK through both its corporate and franchise network.
The brand is BFA Accredited, demonstrating its commitment to recognised standards within the UK franchise sector and providing prospective franchise partners with additional reassurance when considering a Bubble CiTea franchise opportunity.
The Basingstoke location will mark the next stage of Bubble CiTea’s development in the South of England, with the new store design providing an updated customer experience and reflecting the continued evolution of the brand.
For Sunil and Madhuri, the Festival Place location represents the first step in their plans with Bubble CiTea, with further locations expected to follow as they build their portfolio.