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Nationwide Cleaners

Non-Client of L'Express FranchiseA cleaning agency run from a laptop

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

Not disclosed

Total investment

Total Investment to launch the business, including initial fees (£7,999 including VAT)

£7,999 including VAT

The Concept

Year of creation
2008

A no-frills home-based cleaning agency franchise with interest-free finance and a money-back guarantee, at one of the lowest entry costs in the sector.

A Nationwide Cleaners franchise is a home-based domestic cleaning agency, matching vetted cleaners with households on regular monthly contracts.

The business system dates to the late 1980s, and the franchise company was registered in England in 2008, operating from Crawley in West Sussex. It is a member of both the British Franchise Association and the Approved Franchise Association. The founder, Peter Munro, handles franchisee recruitment and training personally.

The company has won Best Cleaning Franchise at the Business Excellence Awards, Best Cleaning Company 2023 UK, and Best Domestic Cleaning and Ironing Franchise UK.

Why Choose the Franchise Nationwide Cleaners?

The proposition is deliberately low-cost and low-overhead. There are no premises, no vehicles and no equipment to buy. A franchisee starts with an existing computer, a phone, a printer and a scanner, alongside the 10,000 leaflets included in the fee. The company describes itself as a no-frills franchise in contrast to competitors charging around £12,000 for a similar model.

Income is largely automated. Clients pay a month in advance by direct debit, which the company puts at 95% of income, and cleaners are paid by clients directly, so there is no payroll to run and no cleaning materials to buy or store.

Finance is interest-free regardless of credit rating, and the fee carries a money-back guarantee. A franchisee who delivers 20,000 leaflets a month over 24 months and has not reached 200 clients by the end of that period can reclaim the full investment and close the business. The guarantee applies to new territories only.

The package includes two management manuals, over ten training videos, initial training by Zoom, phone or in person near Gatwick Airport, ongoing support, additional training from five established franchisees, 13 client leads, and template documents covering bank letters, cleaner application forms, client information packs and advertisements.

The business can be run part time. One franchisee reached 140 clients within seven months while keeping a full-time job, using a home-based administrator to allocate cleaners.

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