Recognition in Entrepreneur magazine’s annual franchise rankings draws consistent attention from prospective franchisees and industry observers. Grasons, an estate sale and business liquidation franchise brand, has been named to the publication’s 2026 Top Franchises Under $100,000 list. Part of the Evive Brands portfolio, the franchise brand earned the designation through the Franchise 500 methodology, which evaluates more than 150 performance and operational criteria.
The announcement came via press release on July 6, 2026. Grasons operates a franchise concept specializing in estate sales and business liquidations, coordinating the organized sale of assets during major life transitions such as estate settlements, downsizing moves, and business wind-downs. The brand is part of Evive Brands, a franchise portfolio company backed by private equity firm The Riverside Company.
What Entrepreneur’s Low-Cost Franchise Ranking Measures
Entrepreneur’s Top Franchises Under $100,000 list draws from the same evaluation framework as the Franchise 500, one of the most widely cited annual franchise rankings in the United States. Brands are assessed across more than 150 data points, spanning criteria that include franchisee support systems, financial strength and stability, growth trajectory, brand presence, and initial investment requirements. The list specifically surfaces brands that meet the cost threshold while demonstrating performance metrics the publication considers notable among low-investment franchise models.
An Estate Sale Model Centered on Life Transitions
Grasons franchisees conduct estate sales and liquidation events, handling the sorting, pricing, staging, and sale of personal and business assets. The model is structured around transitions — family estates, retirement downsizing, business closures — rather than retail storefronts, which keeps the capital requirements lower than many brick-and-mortar franchise concepts. Brand President Rick Yohn described the ranking as a reflection of the brand’s design philosophy.
Demographic Trends Driving Demand in the Sector
Demand for professional estate liquidation services is closely tied to demographic patterns. The US population aged 65 and older has grown significantly over the past two decades, a trend expected to continue as the Baby Boomer generation ages into estate-transition years. The volume of estate settlements, downsizing transactions, and business closures involving personal asset sales has grown alongside that demographic shift, creating ongoing demand for structured liquidation services in communities across the country.
Grasons and parent company Evive Brands have cited these structural trends as a factor underpinning demand for the brand’s services. The Riverside Company, Evive’s private equity backer, holds investments across a range of franchise and service-sector businesses. The Entrepreneur recognition adds to the brand’s profile at a time when franchise investors are increasingly scrutinizing low-investment models as entry points into business ownership.
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