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7 Brew Wins $143.2 Million Auction for 73 Salad and Go Locations

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Drive-through coffee franchise 7 Brew emerged as the winning bidder in the bankruptcy auction for Salad and Go on September 1, with a $143.2 million offer covering 73 fast-food locations across Arizona, Texas, Nevada, and Oklahoma. Dutch Bros, the stalking-horse bidder, declined to raise its initial $105 million bid. A court hearing to confirm the sale is scheduled for September 21.

Salad and Go, a fast-casual chain offering drive-through salads and smoothies, filed for Chapter 11 bankruptcy protection earlier this year following pressure on cash flows and operating margins. The franchise concept’s 73 auctioned locations are concentrated across the Sun Belt: 41 in Arizona, 20 in Texas, six in Nevada, and six in Oklahoma. At the final auction price, the implied value is approximately $2 million per location, reflecting the real estate and infrastructure value of established drive-through sites in those markets.

The bankruptcy proceeding designated Dutch Bros as the stalking-horse bidder, setting a floor price of $105 million for the Salad and Go assets. Dutch Bros, an Oregon-based drive-through coffee brand with more than 1,000 locations, participated in the court-supervised auction but did not escalate above its opening position. 7 Brew submitted a competing offer of $143.2 million, a premium of more than $38 million over the stalking-horse bid. The auction concluded with 7 Brew as the designated buyer, pending formal court approval. The September 21 hearing will determine whether any objections filed by creditors or other parties require reconsideration before the sale is finalized.

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7 Brew has been among the fastest-expanding drive-through coffee concepts in the United States. The chain operated approximately 40 locations in 2022 and has since grown to more than 800 sites, almost entirely through franchising. Adding 73 existing Salad and Go locations would increase 7 Brew’s physical footprint by roughly 9%. The acquired sites are already built for drive-through traffic in markets where that format has strong consumer adoption. Sun Belt states, including Arizona and Texas, have seen consistent population growth over the past decade, a factor frequently cited in franchise site selection analysis.

For Salad and Go’s creditors, the $143.2 million auction result establishes the recovery pool available for distribution, subject to court approval on September 21. Contested outcomes at this stage of Chapter 11 proceedings are comparatively uncommon, though creditor objections can delay confirmation. 7 Brew has not publicly disclosed its plans for the 73 acquired locations, including whether it intends to convert them to its coffee concept, retain an existing food offering, or pursue another format. The brand’s acquisition of Salad and Go would represent its largest single expansion of physical units since its founding. Industry observers will watch the September 21 ruling and any subsequent announcements about site conversions.

This content is provided for informational purposes only and does not constitute legal, tax, financial, or professional advice. Laws and regulations vary by state and individual circumstances and may change over time. Readers should consult a qualified attorney, tax professional, or other licensed professional regarding their specific situation. Nothing herein creates an attorney-client relationship.

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