Meet our US Team

Digital Marketing
The Digital Marketing team drives our applicant generation strategy. Its mission: attract the right audiences at the right time through targeted campaigns, engaging content, and an optimized presence across every channel.
Communications & Social Media
The Communications & Social Media team embodies and amplifies our brand image. It crafts high-impact messaging, engages our communities across social platforms, and showcases our initiatives to key audiences. Its goal: drive engagement, strengthen brand awareness, and expand the reach of our ecosystem.
Charlotte BUILS
As Deputy Head of Communications & Social Media, I help define and drive L'Express Franchise's international communications strategy, working closely with the Social Media Managers across our different markets. I oversee the growth of the brand's visibility, awareness and reach in the USA, UK, Spain, LATAM and Italy, targeting both B2B and B2C audiences.
- Associate Head of Social Media
Part of the team since 2026
Production & Events
The Production & Events team proudly wears two hats. It manages the client setup from start to finish, from video shoots to publishing lead-optimized landing pages. At the same time, it designs and produces events that bring our audiences together and bring ambitious projects to life.
Customer Success Manager
The Customer Success team supports our clients to maximize satisfaction and build lasting relationships. Proactive and attentive, we work closely with every brand to accelerate their growth and visibility, with one goal in mind: attracting the best franchise candidates.
Writers & Journalists
The Writers & Journalists team covers brand news and spotlights the trends shaping the franchise industry. Through investigations, interviews, and in-depth features, it delivers reliable, relevant, and purposeful reporting for our audiences. With sharp writing and a keen journalistic eye, it fuels reflection, inspires prospective franchisees, and strengthens our credibility as a media outlet.
Bryan Pirolli
Bryan Pirolli is an international communication specialist who has supported storytelling for brands including Expedia, the International Baccalaureate, the Netherlands Foreign Investment Agency, and Stripe. As a journalist, he has appeared in CNN, DK Eyewitness, Thrillist, and Time Out covering innovation, lifestyle, and sustainability topics around the world.
- Journalist & communication specialist
Part of the team since 2026
Lauren Ward
Lauren Ward is a freelance writer with more than a decade of experience covering small business and personal finance. Her work has been featured in national publications and by major financial brands, including SoFi, Prosper, and Quicken Loans. Previously, she worked at the Federal Reserve Bank of Richmond.
- Freelance writer
Part of the team since 2026
Gary Parkinson
Gary Parkinson is a freelance writer with over 10 years of professional experience. He works with PostMedia, creating editorial bylines syndicated through national media outlets. He also works with marketing teams, stepping in as a content marketing strategist to bring branded stories to market.
- Freelance writer
Part of the team since 2026
Sales & Business Development
The Sales & Business Development team is the driving force behind our growth. It identifies opportunities, expands our client portfolio, and builds strong, lasting, mutually beneficial relationships. By staying closely attuned to market trends and our clients’ needs, the team delivers tailored solutions that address key challenges in visibility, brand awareness, and recruitment. Its goal: to create value for our clients and accelerate their growth.
Web Development & Tech
The Web Development & Tech department is responsible for building, maintaining, and optimizing our digital platforms, ensuring they run smoothly while providing support to teams across the company.
Adrien ROBERT
As CTO, I oversee all of the company's technology decisions, ensure the quality and performance of our IT systems, and drive innovation to support the company's growth and digital transformation. I coordinate technical teams to develop efficient, secure solutions tailored to market needs.
- CTO (Chief Technology Officer)
Part of the team since 2022
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