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Meet our US Team

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Leadership

Arthur De Choulot

Arthur De Choulot

  • Deputy CEO
  • in the team since : 2022

Nicolas Guillemot

Nicolas Guillemot

  • Deputy CEO
  • in the team since : 2022

Leadership

Arthur De Choulot

Arthur De Choulot

  • Deputy CEO
  • in the team since : 2022

Nicolas Guillemot

Nicolas Guillemot

  • Deputy CEO
  • in the team since : 2022

Digital Marketing

The Digital Marketing team drives our applicant generation strategy. Its mission: attract the right audiences at the right time through targeted campaigns, engaging content, and an optimized presence across every channel.

Maxime Lange

Maxime Lange

  • Product Manager{nl-be-user-role}
  • in the team since : 2025

Mael Baron

Mael Baron

  • Data Analyst & Integration Engineer{nl-be-user-role}
  • in the team since : 2025

Communications & Social Media

The Communications & Social Media team embodies and amplifies our brand image. It crafts high-impact messaging, engages our communities across social platforms, and showcases our initiatives to key audiences. Its goal: drive engagement, strengthen brand awareness, and expand the reach of our ecosystem.

Candice Bauer

Candice Bauer

As Head of Communication, I develop and lead the communication strategy to maximize visibility and strengthen L’Express Franchise’s brand image.

  • Head of Communication & Social Media{nl-be-user-role}
  • in the team since : 2022

Charlotte BUILS

Charlotte BUILS

As Deputy Social Media Manager, I help define and drive L'Express Franchise's international communications strategy, working closely with the Social Media Managers across our different markets.

  • Deputy Social Media Manager{nl-be-user-role}
  • in the team since : 2026

Lucie Gavignaud

Lucie Gavignaud

As the guardian of L'Express Franchise's visual identity and the graphic consistency of all its materials, I design the visuals that embody the brand. Working closely with every team, I turn their ideas into striking images. My role is to showcase our partners, strengthen audience engagement and rethink the image of our different verticals.

  • Art Director{nl-be-user-role}
  • in the team since : 2023

Mélanie Benard

Mélanie Benard

As Communication Event Manager, I develop and coordinate communications for L’Express Franchise events to maximize their visibility, increase their impact, and strengthen our brand image.

  • Communication Event Manager{nl-be-user-role}
  • in the team since : 2024

Production & Events

The Production & Events team proudly wears two hats. It manages the client setup from start to finish, from video shoots to publishing lead-optimized landing pages. At the same time, it designs and produces events that bring our audiences together and bring ambitious projects to life.

Natalia SHEVTSOVA

Natalia SHEVTSOVA

  • Production & Events Coordinator{nl-be-user-role}
  • in the team since : 2025

Océane WAUTERS

Océane WAUTERS

  • Production & Events Coordinator{nl-be-user-role}
  • in the team since : 2026

Customer Success Manager

The Customer Success team supports our clients to maximize satisfaction and build lasting relationships. Proactive and attentive, we work closely with every brand to accelerate their growth and visibility, with one goal in mind: attracting the best franchise candidates.

Kaya McCONNELL

Kaya McCONNELL

  • Franchise Talent Acquisition Specialist{nl-be-user-role}
  • in the team since : 2025

Gaétane Hurstel

Gaétane Hurstel

  • Franchise Talent Acquisition Specialist{nl-be-user-role}
  • in the team since : 2025

Achille Blin

Achille Blin

  • Talent Acquisition{nl-be-user-role}
  • in the team since : 2026

Writers & Journalists

The Writers & Journalists team covers brand news and spotlights the trends shaping the franchise industry. Through investigations, interviews, and in-depth features, it delivers reliable, relevant, and purposeful reporting for our audiences. With sharp writing and a keen journalistic eye, it fuels reflection, inspires prospective franchisees, and strengthens our credibility as a media outlet.

Andréa Mendes

Andréa Mendes

  • Content Manager{nl-be-user-role}
  • in the team since : 2025

Bryan Pirolli

Bryan Pirolli

Bryan Pirolli is an international communication specialist who has supported storytelling for brands including Expedia, the International Baccalaureate, the Netherlands Foreign Investment Agency, and Stripe. As a journalist, he has appeared in CNN, DK Eyewitness, Thrillist, and Time Out covering innovation, lifestyle, and sustainability topics around the world.

  • Journalist & communication specialist{nl-be-user-role}
  • in the team since : 2026

Lauren Ward

Lauren Ward

Lauren Ward is a freelance writer with more than a decade of experience covering small business and personal finance. Her work has been featured in national publications and by major financial brands, including SoFi, Prosper, and Quicken Loans. Previously, she worked at the Federal Reserve Bank of Richmond.

  • Freelance writer{nl-be-user-role}
  • in the team since : 2026

Gary Parkinson

Gary Parkinson

Gary Parkinson is a freelance writer with over 10 years of professional experience. He works with PostMedia, creating editorial bylines syndicated through national media outlets. He also works with marketing teams, stepping in as a content marketing strategist to bring branded stories to market.

  • Freelance writer{nl-be-user-role}
  • in the team since : 2026

Sales & Business Development

Sales & Business Development is the engine behind our growth in North America. The team identifies market opportunities, builds our client portfolio, and creates trusted, long-term partnerships built to last. Staying closely attuned to market trends and brand needs, we deliver tailored solutions that address visibility, brand awareness, and franchisee recruitment. Our mission: drive real value for our clients and accelerate their growth.

Jeremy Deleat

Jeremy Deleat

As Managing Director North America at L'Express Franchise, I lead the brand's commercial development across the United States and Canada. My goal is to support franchisors in their expansion by connecting them with targeted visibility, qualified operator partners, and media expertise that drives lasting growth.

  • Managing Director - Sales & Partnerships{nl-be-user-role}
  • in the team since : 2025

Clément Ventura

Clément Ventura

As Managing Director North America at L'Express Franchise, I lead the brand's commercial development across the United States and Canada. My goal is to support franchisors in their expansion, connecting them with targeted visibility, qualified operator partners, and media expertise that drives lasting growth.

  • Managing Director North America Sales & Partnerships{nl-be-user-role}
  • in the team since : 2025

Isabelle Dennieau

Isabelle Dennieau

  • International Key Account Director{nl-be-user-role}
  • in the team since : 2025

Web Development & Tech

The Web Development & Tech department is responsible for building, maintaining, and optimizing our digital platforms, ensuring they run smoothly while providing support to teams across the company.

Adrien ROBERT

Adrien ROBERT

As CTO, I oversee all of the company's technology decisions, ensure the quality and performance of our IT systems, and drive innovation to support the company's growth and digital transformation. I coordinate technical teams to develop efficient, secure solutions tailored to market needs.

  • CTO (Chief Technology Officer){nl-be-user-role}
  • in the team since : 2022

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