CR Fitness, a Florida-based operator approaching 100 Crunch Fitness franchise locations, has signed an agreement to open 25 Yoga Joint studios in Florida and Texas. The deal, reported by Athletech News on September 15, marks the first time the company has expanded beyond the high-volume, low-price fitness segment it has operated in since its founding.
CR Fitness is one of the largest Crunch Fitness franchisees in the United States, with a portfolio built primarily in Florida. The company received a $350 million investment from Sixth Street approximately nine months before the Yoga Joint deal was announced, providing capital for growth beyond its existing Crunch footprint.
Yoga Joint is a Florida-founded boutique fitness concept offering yoga, barre, and related classes. According to Athletech News, the brand reported average unit volumes of $1.84 million in 2024, with mature locations reaching $2.4 million.
Yoga Joint
Move. Sweat. Detox
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- 22
- Liquid capital: $500000
A 25-Studio Agreement Spanning Florida and Texas
Under the agreement signed with Yoga Joint, CR Fitness will develop 25 studios across Florida and, notably, Texas. The Texas component represents Yoga Joint’s first entry into that state, extending the brand’s geographic presence beyond its Florida home market.
CR Fitness is nearing the 100-location milestone in its Crunch Fitness portfolio, according to Athletech News reporting from September 15. The Yoga Joint development agreement is structured as a separate franchise commitment, adding a second brand to the CR Fitness operator portfolio for the first time.
Yoga Joint’s Unit Economics in the Boutique Fitness Segment
Yoga Joint reported a systemwide average unit volume of $1.84 million for 2024. Locations classified as mature by the brand reached $2.4 million in average annual revenue, according to Athletech News. These figures place the brand within a boutique fitness segment that has drawn increased franchisee attention following the post-pandemic recovery of group fitness attendance in the United States.
The deal with CR Fitness gives Yoga Joint its largest single-operator development commitment to date, providing the brand with a defined expansion path into markets where CR Fitness already has operational infrastructure and real estate relationships.
average unit volume reported by Yoga Joint for 2024, with mature locations reaching $2.4 million. (Source: Athletech News, September 15, 2026.)
CR Fitness Moves Beyond Its High-Volume, Low-Price Core
The Yoga Joint agreement is the first time CR Fitness has committed to operating a brand outside the high-volume, low-price fitness segment. Crunch Fitness, the brand CR Fitness has built its business around, is positioned as an accessible, affordable gym model with large-format facilities.
Yoga Joint operates in a different part of the fitness industry: smaller studios, class-based programming, and a price point associated with boutique offerings. The Sixth Street capital investment of $350 million, made approximately nine months prior to this announcement, has been described as enabling CR Fitness to pursue growth across multiple formats. The Yoga Joint deal is the first visible deployment of that strategy outside the Crunch system, according to Athletech News.
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