Latest News from McDonald’s

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McDonald’s > NEXT: What the New Strategic Plan Means for the Franchise System

McDonald's launched a new strategic plan in June 2026, dubbed McDonald's > NEXT, organized around four pillars: menu quality and innovation, restaurant redesigns, improved in-store hospitality, and culturally driven marketing. The plan builds on four consecutive quarters of US same-store sales growth and directly affects the operational and investment expectations…

8 Jun 2026Franchise Networks

big mac mcdonald's with fries and a bacon burger

How McDonald’s Built a Global Empire

Before there was the Big Mac or the Happy Meal, there were two brothers with a dream. When Dick and Mac McDonald left their home in New England to enter the California restaurant industry, they had no way of knowing the phenomenon they were on the verge of creating. Now,…

20 Feb 2026Entrepreneur Stories, Entrepreneurship