Crumbl Cookies

The estimated investment for a new Crumbl Cookies location is approximately $848,566 to $1.47 million, including a $50,000 franchise fee. The largest expenses are generally associated with real estate, construction, equipment and store build-out. Franchisees should also maintain sufficient working capital for the opening period.

Crumbl requires franchisees to be actively involved in operating and supervising their businesses, although a certified manager can oversee the store after the initial operating period. The primary owner must participate directly in the operation for at least the first 60 days. Franchisees also face restrictions on owning or operating competing cookie, bakery or dessert businesses.

The concept is therefore better suited to entrepreneurs prepared to operate a hands-on retail food business than to purely passive investors.

The 2026 FDD reports average gross sales of approximately $1.139 million and median gross sales of approximately $1.093 million for the qualifying 2025 reporting group. However, performance varies considerably between locations, with reported 2025 gross sales ranging from approximately $365,000 to $3.42 million.

These figures represent sales rather than profit. The FDD does not provide a corresponding store-level profit figure, so franchisees should not use the revenue numbers alone to estimate their potential income.

Franchisees pay an 8% royalty on gross sales and a 2% national marketing fund contribution. The franchisor can also require local advertising expenditures of up to 2% of gross sales, although the current requirement is 0%. In addition, franchisees pay a monthly technology fee and other potential technology, training and cooperative advertising costs.

The 8% royalty is relatively high compared with many traditional QSR franchise systems, so prospective franchisees should factor the combined fee structure into their store-level financial projections.

Yes. Crumbl offers multi-unit and area-development opportunities, allowing qualified franchisees to develop multiple stores. The 2025 FDD, for example, specified a minimum of three locations under an Area Development Agreement.

The scale of the existing network also demonstrates the potential for multi-unit ownership: the U.S. system had 1,101 franchised stores at the end of 2025. For investors considering multiple locations, however, the substantial investment per store means that a multi-unit strategy requires significant capital and strong operational management.