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Latest News from CRUMBLE COOKIES

assorted gourmet cookies and dessert cups overhead

With Sales Down 50% and 65 Stores Closed, Crumbl Launches a $1.99 Value Bundle

As its franchise system records its weakest sales in memory and 65 net locations have closed since April, Crumbl is rolling out a $1.99 bundle pairing a zero-sugar Dirty Soda with a Chocolate Chip Thin cookie. The move is the cookie chain's most visible public acknowledgment yet that its rapid…

crumbl cookie box with assorted cookies

Crumbl Cookies Franchisee in Louisville Files for Chapter 7 as System-Wide Traffic Drops 70%

A Louisville, Kentucky franchisee operating three Crumbl Cookie stores filed for Chapter 7 bankruptcy liquidation on October 1, 2026, according to Inc. Magazine. Red Sheep St. Matthews LLC, owned by Richard and Emily Diamond, listed more than $352,000 in liabilities and sought full liquidation of its locations. The filing is…

crumbl cookies storefront with open sign

Crumbl Cookie Closures and Chapter 7 Filings: What the FDD Data Shows About a Brand Under Pressure

Multiple Crumbl Cookie franchise locations closed across the United States in early October 2025, with some franchisees filing for Chapter 7 bankruptcy protection. The wave of closures arrives as Crumbl's median average unit volume declined approximately 16% in a single year, from $1.35 million in 2024 to $1.09 million in…

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