According to the Fédération Française de la Franchise, more than 2,800 French brands have international operations. These brands generate sales of over 70 billion euros, and contribute to the creation of over 600,000 jobs abroad thanks to French franchises.
The success of franchising abroad depends on attractive concepts, solid business models and well-developed networks. Here are three examples of French brands that are successful internationally.
Brioche Dorée
Founded in 1976 by Louis Le Duff, Brioche Dorée is one of France’s international franchises, present in over 25 countries with more than 550 outlets. The bakery and patisserie chain stands out for a concept that combines French culinary tradition with modern practicality. Offering a wide range of fresh products, Brioche Dorée has become a benchmark in the fast-food sector. The franchisor offers full support to franchisees, providing in-depth training and operational tools to ensure the success of each outlet.
To become a Brioche Dorée franchisee, an overall investment of around 400,000 euros is required, with a personal contribution of 120,000 euros and entry fees of 30,000 euros. With potential sales of up to 850,000 euros per outlet after 2 years in business, the brand offers attractive financial prospects. Brioche Dorée also aims to open 100 new outlets a year. To join this network, prospective franchisees need to be motivated, experienced and well-informed about the local market.
Carrefour
Carrefour, the world’s leading retailer, is a French franchise with over 13,000 stores in 34 countries. Since its foundation in 1959, the brand has offered a wide range of food products at competitive prices. Carrefour has been involved in franchising since 1972, with over 2,400 franchised outlets. The company offers attractive business opportunities in France with full support for prospective franchisees, from training to store opening.
To open a Carrefour franchise, a total investment of between 1 million and 3 million euros is required, including a minimum personal contribution of 300,000 euros and entry fees of 40,000 euros. The company is looking for franchise partners with commercial and management experience. By offering an expanding franchise network and proximity to entrepreneurs, Carrefour represents a solid option for those wishing to invest in food retailing.
Monoprix
Monoprix, founded in 1932, is a French convenience store specializing in the distribution of food and non-food products. With 800 outlets nationwide, the franchise stands out for its varied, trend-setting offering, which includes food and non-food, organic and private label products. Joining Monoprix means enjoying the benefits of a strong brand and innovative concepts.
To become a Monoprix franchisee, an overall investment of €500,00 is required, with a minimum personal contribution of €150,000. No entry fee is required. With sales estimated at 11 million euros per outlet after 2 years in business, Monoprix represents an option for entrepreneurs wishing to enter the retail sector in France or abroad. Customized training is also provided to franchisees, to help them better understand team management, order management and the running of new physical stores.
Our 5-point summary by L’Express Connect IA
(vérifié par notre rédaction)
Here’s a five-point summary of the article on French franchises exporting internationally.
Brioche Dorée, the benchmark in bakery-pastry :
Founded in 1976 by Louis Le Duff, Brioche Dorée is present in over 25 countries with more than 550 outlets. The franchise combines French culinary tradition and modernity, offering a varied range of fresh produce.
Carrefour, the world’s leading retailer:
Carrefour, founded in 1959, has over 13,000 stores in 34 countries. Franchising since 1972, with over 2,400 franchised outlets, the brand offers a wide range of food products at competitive prices.
Monoprix, French-style convenience :
Founded in 1932, Monoprix offers both food and non-food products. With 800 outlets, the franchise offers innovative concepts and cutting-edge products.
Solid business models and support for franchisees :
These French franchises are thriving internationally, thanks to attractive concepts and solid business models. They offer full support to franchisees, including in-depth training, operational tools and ongoing coaching, guaranteeing the success of their outlets.
Contribution to the global economy :
By expanding internationally, French franchises generate sales of over 70 billion euros and create more than 600,000 jobs abroad. They represent attractive opportunities for entrepreneurs, contributing to global economic vitality and the spread of French excellence.
