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jollibee restaurant front with 100th celebration sign

Why Experienced Multi-Unit Operators Are Quietly Adding Jollibee to Their Growth Portfolios

A growing number of experienced US restaurant operators are adding Jollibee to their franchise portfolios, according to a report published by 1851 Franchise in November 2026. These operators, many with decades of experience in systems such as Fuddruckers and Dave's Hot Chicken, cite unit-level economics, whitespace in the chicken category…

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