Jollibee
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees ($40,000)
The Concept
Jollibee is the flagship brand of Jollibee Group, one of the world’s largest Asian restaurant companies. Founded in the Philippines in 1978, Jollibee is known for its signature Chickenjoy fried chicken, chicken sandwiches, burgers, Jolly Spaghetti, sides and desserts such as Peach Mango Pie. Its distinctive menu, upbeat brand personality and warm, family-oriented service have helped it build a strong following in the United States and internationally.
Jollibee launched its U.S. franchising program in March 2025, targeting experienced multi-unit restaurant operators. Franchise opportunities include freestanding restaurants, drive-thru locations, strip-mall endcaps, urban storefronts and food-court formats. The company provides franchisees with support and training covering restaurant operations, equipment, IT systems, marketing, site selection and development. Its U.S. program is designed for substantial multi-unit growth rather than single-store ownership.
Frequently Asked Questions
How much does it cost to open a Jollibee franchise in the United States?
The estimated initial investment is $1.61 million to $4.59 million per restaurant, including equipment. Actual costs depend on the restaurant format, location, construction requirements and other factors.
What are Jollibee’s franchise fees and ongoing royalties?
The initial franchise fee is $40,000. Franchisees also pay a 5% royalty on gross sales, a 4% national marketing fee and a 0.25% technology fee.
What financial qualifications are required?
Jollibee lists a minimum net worth of $10 million and at least $5 million in liquid assets. Candidates should also have the financial capacity to develop at least ten restaurants.
. Do franchisees need restaurant operating experience?
Yes. Jollibee is looking for established multi-unit restaurant operators, preferably with quick-service restaurant experience. Candidates should be able to manage multiple locations, lead large teams and maintain consistent operating standards.
What support and training does Jollibee provide?
The company offers training and support in restaurant operations, equipment, IT systems, marketing, site selection and restaurant development. Its process includes an initial discovery call, FDD review, Discovery Day, agreement finalization and support through site selection and buildout.
Latest News from JOLLIBEE
Why Experienced Multi-Unit Operators Are Quietly Adding Jollibee to Their Growth Portfolios
A growing number of experienced US restaurant operators are adding Jollibee to their franchise portfolios, according to a report published by 1851 Franchise in November 2026. These operators, many with decades of experience in systems such as Fuddruckers and Dave's Hot Chicken, cite unit-level economics, whitespace in the chicken category…
