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Fractured Prune Doughnuts

Non-Client of L'Express FranchiseAlways Hot Doughnuts. All Ways

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

$200,000

Total investment

Total Investment to launch the business, including initial fees (Not disclosed)

Not disclosed

The Concept

Fractured Prune Doughnuts is a made-to-order doughnut concept founded in Ocean City, Maryland, in 1976. The brand specializes in hot, hand-dipped doughnuts that customers customize with glazes and toppings. Rather than choosing from a fixed selection of finished doughnuts, customers can create their own combinations.

The concept is built around freshness, customization and the customer experience. Fractured Prune currently offers 19 glazes and 13 toppings, creating 155,648 possible combinations according to the company’s FAQ. Its menu also includes coffee, breakfast sandwiches and other items at selected locations.

After previously operating as a franchise system, Fractured Prune relaunched its franchise program in 2026. The renewed program offers both single-unit and multi-unit opportunities, according to QSR Magazine, while the company’s current application asks prospective franchisees about their preferred number of locations, available cash, borrowing capacity and whether they intend to be the day-to-day operator.

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Frequently Asked Questions

Fractured Prune currently does not publish a total initial investment range. The company’s franchise website states that the cost to construct and begin operating a restaurant varies according to site selection and construction scope.

The current domestic franchise fee is $40,000 per location, while franchisees must also demonstrate $200,000 in cash or cash equivalents and $500,000 in net worth. Prospective franchisees should obtain the current FDD for the complete Item 7 investment estimate before making financial projections.

The current franchise program requires $200,000 in cash and/or equivalent assets and a minimum net worth of $500,000. These requirements apply to the domestic franchise opportunity.

The application process also asks candidates whether they intend to operate the business themselves, whether they have restaurant or business ownership experience, how much borrowing power they have and how they plan to finance construction.

The current public franchise page does not disclose the royalty or advertising rates. Older franchise directories list a 5% royalty and 1% advertising contribution, but those figures are tied to an older franchise program with a $27,500 franchise fee.

Because Fractured Prune relaunched its franchise program in 2026 and now lists a $40,000 franchise fee, I would not assume the old 5% and 1% rates remain valid. Prospective franchisees should verify these fees in the current FDD and franchise agreement.

Fractured Prune does not currently publish an official average annual unit volume or systemwide franchise sales figure on its public franchise website.

This means there is currently no defensible official average annual revenue figure to include in a franchise profile. The absence of a published AUV is especially relevant because the franchise program has only recently been relaunched.

Fractured Prune’s current application does not automatically exclude first-time franchisees. It asks applicants whether they have restaurant experience and whether they have previously owned a business, suggesting that these factors are part of the qualification process rather than absolute requirements.

However, the financial requirements are significant: candidates need $200,000 in liquid assets and $500,000 net worth. The renewed program offers both single-unit and multi-unit opportunities, so the concept can potentially accommodate entrepreneurs interested in either one location or a larger development strategy.

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Latest News from FRACTURED PRUNE DOUGHNUTS

 
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Fractured Prune Doughnuts Relaunches Franchise Program: What to Know in 2026

Made-to-order doughnuts are a rarity in a sector dominated by batch-produced chains, and Fractured Prune Doughnuts has built a 50-year identity around that distinction. After pausing active franchise development to overhaul its legal infrastructure, the Ocean City, Maryland-born brand relaunched its franchise program in 2026 with a freshly filed FDD…

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