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Sunrise Social,
Made‑from‑scratch bold flavors.
Sunrise Social is a made-from-scratch breakfast, brunch, and lunch restaurant concept founded by entrepreneur Aaron Anderson, operating locations in Cherry Hill, New Jersey, and Philadelphia, Pennsylvania.
The company competes in the daytime dining segment, one of the fastest-growing categories in the restaurant industry, serving guests from morning through mid-afternoon. Its menu is built around elevated comfort classics prepared fresh daily, led by its signature dish, the S.G.G., fried catfish, shrimp, and crab meat over gumbo grits, alongside proven crowd favorites like chicken and waffles.
The brand’s DNA rests on three pillars: made-from-scratch food, hospitality as a discipline, and daytime hours as a life-first business ,for guests and owners alike. Its tagline, “Good Food. Good People. Great Mornings.”, reflects a clear positioning: the restaurant as a gathering place, and mornings done right.
What makes Sunrise Social a compelling franchise opportunity is its focus on an underserved daypart with strong unit-level economics and a fully replicable operating system. Daytime-only hours mean simpler staffing, lower labor complexity, and a business designed around quality of life for the owner-operator. The concept is engineered for scale, with systems, training, and brand standards built for multi-unit growth.
The flagship location in Cherry Hill, New Jersey anchors the brand’s growth story, with both locations operated by an experienced multi-unit franchisee — a strong validation of the model’s appeal to serious operators.
Sunrise Social is now awarding franchises across New Jersey, Pennsylvania, Ohio, Delaware, Florida, and Texas. The ideal candidate is an experienced restaurant operator or multi-unit developer seeking a differentiated concept in a high-demand segment, backed by a franchisor committed to hands-on support, operational excellence, and shared growth.


The food service industry is an attractive sector for franchise candidates due to consistent consumer demand, strong social and experiential trends, and ongoing growth opportunities. This market benefits from the rising popularity of dining experiences that go beyond simple meals, tapping into consumer desires for social connection and quality service throughout the day. Franchises in this industry leverage a proven business model that supports franchisees with operational expertise and a recognizable brand, reducing risks compared to independent entrepreneurship. Moreover, industry trends favor concepts that offer all-day dining and a welcoming environment, which positions food service franchises as resilient and adaptable to evolving customer preferences. Overall, the food service sector offers future franchisees dynamic growth, the ability to capitalize on established operational processes, and access to a broad customer base, creating an attractive and sustainable opportunity for investment.
To become a franchisee with Sunrise Social, candidates should demonstrate specific characteristics and experience to succeed in our network. We look for franchisees who are financially qualified, with a minimum of $150,000 in liquid assets and a net worth of at least $500,000. An ideal candidate possesses a true operator mindset, is capable of effectively leading a team, and shows respect for our proven systems and operational processes.
We highly value individuals who align with the values of Sunrise Social franchise and our commitment to quality social dining experiences. Preferred profiles include multi-unit operators, experienced groups of investors, and single-unit owner-operators who strongly fit our brand culture. Candidates with backgrounds as former executives seeking a new career path, experienced retailers, or established local entrepreneurs may all succeed if they share our operational rigor and people-first philosophy.
Sunrise Social franchise emphasizes robust support, extensive training, and a scalable business model, enabling franchisees to benefit from established best practices and a growing sector. Profiles that do not meet our financial requirements or who are unwilling to operate within our structured systems and brand standards are generally not considered.
We particularly appreciate candidates who are passionate about delivering a high-quality hospitality experience and who value collaboration, operational excellence, and customer engagement. Interests in the food, restaurant, or social experience sectors are valuable, as they reflect an alignment with the Sunrise Social franchise concept and customer expectations.


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