From a modest beginning with eight Applebee’s restaurants in Seattle in 1999, Greg Flynn has built what is today the world’s largest franchise operation. As Founder, Chairman and CEO of Flynn Group, he oversees a $5 billion business spanning more than 2,900 restaurants and fitness centres across 44 US states and three countries. Yet for Flynn, scale has never been an end in itself — it is a tool for building opportunity.
From real estate to franchising
Flynn’s path into franchising was anything but conventional. Trained initially in real estate, his first exposure to restaurants came through an investment in a Stanford classmate’s concept, World Wrapps. The experience proved formative. “I realised I was playing this business the wrong way,” Flynn later reflected. “I should be a franchisee.”
That insight led him to acquire eight Applebee’s locations in 1999 — a move that would define his career. Flynn quickly recognised franchising as a uniquely scalable model: lower risk than independent ownership, backed by strong brands that attract customers, employees and lenders alike. It was the foundation upon which Flynn Group’s expansion would be built.
A deliberate strategy of scale
For more than a decade, Flynn focused exclusively on Applebee’s, honing operational excellence before broadening the portfolio. In 2011, the group adopted a multi-brand strategy, acquiring Taco Bell, Panera Bread, Arby’s, Pizza Hut, Wendy’s and, more recently, Planet Fitness. The result is a diversified platform spanning casual dining, fast casual, quick service and fitness.
Today, Flynn Group employs more than 75,000 people and operates close to 3,000 units. According to Flynn, scale itself is a competitive advantage. “There are very clear scale economies in this business,” he explains. “The more you grow, the more scale economies are available to you — in every way.”
Brand selection, however, remains disciplined. Flynn Group has historically focused on what Flynn calls “premier brands”: proven concepts with decades of performance across economic cycles, high brand awareness and strong franchise economics. “Our brands also need to be places where it’s attractive to be a franchisee,” he notes — a filter that has guided every major acquisition.
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Culture as a growth engine
Despite its size, Flynn Group is widely recognised for its unusually stable leadership team, with many senior executives having spent two decades or more within the organisation. Flynn attributes this longevity to a combination of alignment, trust and shared rewards.
“This is the ultimate team sport,” he says. “You have to select the right people, align on what you’re trying to accomplish, and make sure everyone shares generously in the value creation.” The group operates with a highly decentralised structure, granting autonomy to operators — a model that, Flynn believes, attracts and retains top talent.
Asked to summarise the company’s philosophy, Flynn chooses three words: “caring, committed and persevering.” He adds: “This is a people business. If you don’t genuinely care, you won’t be good at it. And without commitment and perseverance, you simply won’t last.”
International expansion and what comes next
Flynn Group’s ambitions increasingly extend beyond the US. The company now operates internationally in Australia and New Zealand, with Australia emerging as a key growth market. In late 2025, the group opened its second Wendy’s in Brisbane, setting all-time sales records for both opening day and opening week — a performance Flynn describes as “monstrous.”
Looking ahead to 2026, the strategy remains characteristically disciplined. “First and foremost, we have to run our existing business well,” Flynn says. “If we’re not doing that, everything else needs to stop.” Assuming that foundation is solid, the group plans to accelerate international growth, continue expanding Planet Fitness, and build out its new Flynn Growth platform, including significant development of the Seven Brew coffee brand.
Flynn is clear-eyed about ambition. “If you had asked me ten years ago where we’d be today, I’m not sure I would have described this company,” he admits. “But what matters is that we’ve built a business with a reason to exist beyond any one individual — one that can keep growing, evolving and creating opportunity.”
With nearly 3,000 locations worldwide and a reputation as one of the industry’s most disciplined operators, Greg Flynn is not simply redefining scale in franchising — he is redefining what it means to grow well.
In an industry often defined by short-term cycles and rapid turnover, Flynn’s long view — rooted in discipline, people and perseverance — may be his most durable advantage.
OUR SUMMARY IN
5 key points
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Here is a summary of the article on this topic in five key points: Greg Flynn: Building the world’s largest franchise empire
From eight restaurants to a global franchise leader
Starting with just eight Applebee’s locations in 1999, Greg Flynn built Flynn Group into the world’s largest franchise operation, overseeing a $5 billion business with nearly 3,000 restaurants and fitness centres across the US and internationally, using scale as a means to create opportunity rather than an end in itself.
An unconventional entry into franchising shaped by real estate
Initially trained in real estate, Flynn discovered franchising through an early restaurant investment and quickly identified the franchisee model as a lower-risk, highly scalable platform supported by strong brands, a conviction that became the foundation of his long-term strategy.
Scale as a disciplined and deliberate competitive advantage
After more than a decade focused solely on Applebee’s, Flynn Group adopted a multi-brand strategy, acquiring premier brands such as Taco Bell, Panera Bread and Wendy’s, while maintaining strict criteria around brand strength, longevity and attractive franchise economics.
Culture, decentralisation and people at the core of performance
Despite its size, Flynn Group stands out for leadership stability and a decentralised operating model, with autonomy given to operators and a culture built on caring, commitment and perseverance, which Flynn sees as essential in a people-driven business.
International growth guided by operational excellence
With successful expansion into Australia and New Zealand and record-breaking Wendy’s openings in Australia, Flynn Group plans to accelerate international growth, expand Planet Fitness and develop new platforms, while prioritising flawless execution of its existing operations.
