Epoxy garage floors draw “a lot of demand,” according to the franchisor that just bought one of the sector’s specialists. Five months after Premium Service Brands bought Wise Coatings, the Florida specialist runs 22 locations across 17 states inside a network of more than 1,000 franchise owners, with growth driven by referrals between sister brands.
Wise Coatings, based in Lake Mary, Florida, installs epoxy and polyaspartic floor systems in garages, basements, patios and commercial buildings. Its location finder lists 22 territories in 17 states, from Alabama to Utah. They include four in Florida and two each in Utah and Virginia. In June 2026, Premium Service Brands (PSB), a multi-brand home services franchisor, acquired the company and made it the 10th brand in its portfolio. The two sides negotiated the deal for about six months.
Wise Coatings
Nation's Best Concrete Floor Coating Service.
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A specialist brand joins a 10-brand platform
PSB’s brands cover painting, plumbing, garage door installation and repair, cleaning, junk removal and specialty renovations. They include 360 Painting, Grout Medic and ProLift Garage Doors. Founder and CEO Paul Flick told Franchise Times that the group has about 1,200 franchisees, against roughly two dozen at Wise Coatings when the deal closed. He describes the brand as a natural complement to ProLift: technicians who service a garage door can see at once whether the floor has been coated.
Cross-referrals as a growth engine
Under PSB, Wise Coatings keeps operating largely as before. The main addition is an internal referral system. PSB runs a multi-brand operating platform called Nesto. A franchisee can operate one brand or all ten, and jobs that fall outside a franchisee’s own brands are passed to other operators in the network.
According to Whitney White, co-founder and CEO of Wise Coatings, the effect showed up quickly. Within three weeks, her Ocala, Florida, branch received a referral from a Grout Medic operator and closed the work. “It means more revenue. It means more profit,” says Whitney White, co-founder and CEO of Wise Coatings.
Why multi-brand home services keep consolidating
Bringing several trades under one franchisor has become a common strategy in home services. The logic is mostly commercial. A homeowner who hires one provider is often open to related work, and a shared lead pool lowers the cost of finding each new job. PSB says it signed 117 new franchise agreements in 2025.
It reports a similar pace for 2026. Flick has said his priority is how many new franchisees the group can train and support properly, more than how fast it signs them. White came to the deal with 15 years in home services. Before Wise Coatings, she helped grow SoftWash Systems to more than 200 locations.
What comes next for Wise Coatings
After the transition, White moves into the role of head of development and training at Premium Service Brands. That puts her in charge of the stage where new territories are opened and staffed. Co-founder Brandon Vaughn stays on through the integration before leaving for other ventures.
Wise Coatings still recruits franchise owners through its own franchise development site. In the 17 states where it already operates, the brand now sits next to nine other PSB concepts. Whether it opens new states quickly will depend on how many existing PSB operators add floor coatings to the trades they already run.
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