Wise Coatings

Opening a Wise Coatings franchise requires an estimated initial investment of $179,165 to $237,350, according to the 2026 Franchise Disclosure Document. The investment covers the costs of establishing a mobile floor coating business, including the initial franchise fee, vehicle, equipment, inventory, technology, training and working capital.

The initial franchise fee is $50,000. Other major expenses include the initial equipment package, vehicle and custom vehicle wrap, inventory, software, insurance and marketing materials. The investment estimate also includes additional funds to support the business during its first three months of operation.

Unlike traditional retail or restaurant franchises, Wise Coatings does not require franchisees to open a customer-facing storefront. The business can operate from a home office or a small commercial storage facility, reducing the need for expensive commercial premises.

Prospective owners should also budget for recurring royalties, marketing contributions and technology fees. The exact amount required depends on the territory, equipment needs and individual startup circumstances.

Wise Coatings’ 2026 FDD provides an estimated initial investment but does not establish a publicly verified minimum liquid capital or net worth requirement in the available filing summary. Prospective franchisees should request the current financial qualification criteria directly from the franchisor.

Beyond financial resources, the company looks for candidates with entrepreneurial experience, business leadership skills and a strong customer service orientation. Its franchise model is particularly suited to individuals interested in building and managing a home services business.

Previous experience in construction, flooring, home improvement or other service industries can be helpful. However, the business also requires sales and marketing capabilities, as franchisees are responsible for developing customer relationships and generating local demand.

Wise Coatings also offers opportunities for existing home service business owners who want to expand their service portfolio. Its mobile business model allows entrepreneurs to develop a territory without investing in a traditional retail location.

Wise Coatings charges a royalty fee of 6% of gross sales, with a minimum payment of $150 per week. These royalties provide the franchisor with ongoing revenue for the use of its brand, business systems and franchise support infrastructure.

Franchisees also contribute to the marketing fund. The required contribution is the greater of 2% of gross sales or $50 per week. This fund supports brand development and marketing activities across the franchise network.

Additional recurring fees apply. These include contact center fees, technology fees and accounting or advisory services. According to the 2026 FDD summary, the technology fee ranges from approximately $120 to $165 per week, while the accounting and advisory fee is $85 per week.

These expenses should be included in the franchisee’s operating budget when evaluating profitability. In addition to franchise fees, owners must account for employee wages, insurance, vehicle expenses, materials, fuel and other costs associated with running a mobile service business.

Wise Coatings provides franchisees with training and operational support designed to prepare them for managing a professional floor coating business. Its training program covers technical installation procedures, product knowledge, equipment, sales, estimating and day-to-day business operations.

The 2026 FDD describes a three-week Owner’s Experience Program, combining approximately 66 hours of classroom instruction with 50 hours of on-the-job training. The program includes practical instruction on applying floor coatings, managing customer projects and operating the franchise’s business systems.

Beyond initial training, franchisees receive access to operational manuals, marketing resources, business management technology and ongoing guidance. Support also includes a contact center, marketing fund administration and periodic operational assistance.

Following its acquisition of Wise Coatings in June 2026, Premium Service Brands announced plans to invest in additional marketing support, technology, operational resources and franchise development. This creates an opportunity for the brand to benefit from the broader infrastructure of an established home services franchisor.