Crunch Fitness is planting its largest format yet in the Dallas-Fort Worth suburbs, further demonstrating how franchise entrepreneurs can open a fitness gym under an established national fitness franchise brand. On July 8, 2026, the franchise brand announced the upcoming opening of Crunch McKinney North in McKinney, Texas, a $5 million, 50,000-square-foot facility built around the new Crunch 3.0 design concept. The gym is set to open before the end of 2026, with its presale already underway.
The announcement is the latest in a series of Crunch 3.0 openings across Texas in 2026. Earlier this year, the fitness franchise opened or announced Crunch 3.0 locations in Fort Worth, Forney, New Braunfels, The Woodlands, and Garland. McKinney North now extends the franchise contept’s expansion further north into Collin County, one of the fastest-growing counties in the United States by population.
A $5 Million Facility Built for the DFW Market
Crunch McKinney North will be operated by CR Fitness Holdings, the franchisee group behind multiple Crunch locations in the Dallas-Fort Worth area. The facility represents a $5 million investment and will span 50,000 square feet, placing it among the larger gym footprints in the region. “We are beyond excited to announce Crunch McKinney North coming to the Dallas-Fort Worth area and offering a premium fitness experience to the entire community and our future members,” said Tony Scrimale, CEO of CR Fitness Holdings. Presales are already open ahead of the planned year-end opening.
What the Crunch 3.0 Format Represents
The Crunch 3.0 designation refers to the brand’s latest generation of gym design, combining updated aesthetics with what the company describes as enhanced functionality. The format has become the flagship model for new franchise openings in the current expansion cycle, particularly in high-growth Texas markets. Crunch Fitness operates as a franchise system with locations across the United States and internationally, offering a tiered membership structure at price points below many full-service competitors. The 3.0 rollout in Texas suggests that existing franchisees in that market are committing significant capital to the updated prototype.
Texas Remains a Key Market for Fitness Franchises
The fitness franchise sector has shown consistent activity in Texas, driven by population growth in cities including Austin, Dallas, Houston, and San Antonio. Collin County, where McKinney is located, added hundreds of thousands of residents over the past decade and continues to attract both residential and commercial development. McKinney North is one of several large-format gyms announced in the DFW area in 2026 across multiple brands, reflecting continued operator confidence in the north Texas fitness market. CR Fitness Holdings’ multi-unit track record in the region positions the group as one of the more active Crunch operators in the southern United States.
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