Crunch Fitness
Financial Plan
Liquid capital
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Total investment
Total Investment to launch the business, including initial fees (N/C)
Average annual turnover
Average annual revenue
The Concept
Crunch Fitness is a full-service fitness franchise that combines affordable memberships with premium amenities. Founded in 1989 in New York City, the brand has built its reputation around its “No Judgments” philosophy, which aims to make fitness accessible to people of all ages, fitness levels, and backgrounds. The concept blends traditional gym equipment with group fitness classes, personal training, and recovery services.
The franchise has become one of the fastest-growing gym brands in the United States, operating hundreds of locations through both franchisees and corporate operators. Crunch’s large-format clubs appeal to a broad membership base, helping franchisees generate revenue from memberships, personal training, and ancillary services.
Frequently Asked Questions
How large is a typical Crunch Fitness club?
Most locations occupy between 25,000 and 45,000 square feet, allowing room for extensive cardio, strength, group fitness, and recovery offerings.
What makes Crunch different from Planet Fitness?
Crunch combines low membership prices with more amenities, including heavy free weights, HIIT classes, personal training, and boutique-style programming.
Does Crunch provide franchise training?
Yes. Franchisees receive pre-opening support, operational training, site selection assistance, and ongoing marketing guidance.
Is Crunch suitable for multi-unit operators?
Yes. Much of the system’s growth has come from experienced multi-unit franchise groups operating multiple gyms.
How does Crunch generate revenue?
Revenue comes primarily from memberships, personal training, small-group training, retail products, and ancillary services.
You represent Crunch Fitness?
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Latest News from Crunch Fitness!
Crunch Fitness Brings $5 Million Crunch 3.0 Gym to McKinney, Texas
Crunch Fitness is planting its largest format yet in the Dallas-Fort Worth suburbs, further demonstrating how franchise entrepreneurs can open a fitness gym under an established national fitness franchise brand. On July 8, 2026, the franchise brand announced the upcoming opening of Crunch McKinney North in McKinney, Texas, a $5…
