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Mo’Tail & Spaw

Clients of L'Express Franchise

Pet grooming & daycare

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

$300k – $400k

Total investment

Total Investment to launch the business, including initial fees ($40,000)

$880k – $1.6M

Average annual revenue

A snapshot of yearly performance

$3,000,000

The Concept

Year of creation
2022

Mo'Tail & Spaw,
Care, Comfort & Community for Every Dog

Mo’Tail & Spaw is reimagining what modern dog care can be, bringing premium services, thoughtful design, and a genuine commitment to canine well-being together under one roof.

Built from the flagship operation in Des Moines, Iowa, Mo’Tail & Spaw offers entrepreneurs the opportunity to enter the growing pet care industry with a differentiated, multi-revenue business model designed around the needs of today’s dogs and the people who love them.

More than a place for pet care, Mo’Tail & Spaw is designed to become a trusted part of the local dog community.

Why Mo’Tail & Spaw?
Today’s pet parents expect more. They want safe, clean, professionally operated environments where their dogs are known, cared for, and comfortable. Mo’Tail & Spaw was created around that expectation.
The concept brings together complementary pet care services in a purpose-built environment, creating multiple opportunities to serve customers while building lasting relationships with pet parents.
Our approach is grounded in three principles:

  • Care — Every decision begins with the health, safety, and well-being of the dogs entrusted to us.
  • Comfort — Thoughtful environments, operating practices, and customer experiences are designed to make pet care easier and less stressful for dogs and their owners.
  • Community — Each Mo’Tail & Spaw is built to become a local destination for dog lovers and an active partner within the community it serves.

A Multi-Revenue Pet Care Business
Rather than relying on a single service or revenue stream, Mo’Tail & Spaw gives franchise owners the opportunity to build a diversified pet care business around services customers need throughout their dogs’ lives. Depending on the location and market, the model can incorporate services such as grooming, daycare, boarding, and other complementary pet care offerings. This creates opportunities for repeat visits, long-term customer relationships, and multiple sources of revenue within a single operation.

Built to Support Franchise Owners
Mo’Tail & Spaw franchisees don’t have to build a sophisticated pet care business from scratch.

Our franchise support model is designed to guide owners from site development through opening and ongoing operations, including:

  • Site selection and development guidance
  • Facility planning and design support
  • Comprehensive initial training
  • Pre-opening and grand-opening marketing
  • On-site opening support
  • Operational systems and best practices
  • Ongoing coaching and mentorship
  • Local marketing and community-building support

Behind the brand is a leadership team with experience in pet care, franchising, operations, development, and growth, focused on helping franchise owners build strong businesses while protecting the standards that make Mo’Tail & Spaw special.

Build a Business Around Something People Love
Pet parents increasingly view their dogs as members of the family, and they are looking for businesses they can trust to care for them accordingly.

Mo’Tail & Spaw gives entrepreneurs the opportunity to build a meaningful local business around that relationship while benefiting from an established concept, diversified services, and an experienced support team.

Bring Mo’Tail & Spaw to your community.

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The ConceptPhotosQuestionsNews

Frequently Asked Questions

The pet care industry is powered by something that goes far beyond consumer trends: the relationship people have with their pets.

Today’s dogs are family, and pet parents increasingly seek professional, trustworthy care that provides safety, convenience, quality, and peace of mind. Services such as daycare, boarding, grooming, and spa care have become an important part of life for millions of dog owners.

Mo’Tail & Spaw is designed to serve these needs through a premium, multi-service pet hospitality model. By bringing together daycare, boarding, grooming and spa services, memberships, retail, and other complementary offerings, franchise partners have multiple opportunities to serve the same customers throughout the year.

The model is designed to encourage repeat visits, deepen customer relationships, diversify revenue, and increase customer lifetime value.

And unlike many purchasing decisions, choosing who cares for your dog is deeply personal. Trust matters. When pet parents find a team they know and trust, those relationships can last for years.

That combination of growing demand, repeat service needs, multiple revenue streams, and strong emotional connection is part of what makes the pet care industry such a compelling space for the right entrepreneur.

Great Mo’Tail & Spaw franchise partners don’t need to come from the pet care industry. They do need to share our commitment to exceptional care, great hospitality, and building a strong local business.

We look for franchise partners who:

  • Genuinely love dogs and care about their well-being
  • Have an entrepreneurial mindset and a desire to grow
  • Believe exceptional customer service matters
  • Enjoy building relationships and becoming part of their local community
  • Have the ability to lead, motivate, and develop a great team
  • Understand the importance of following proven systems and standards
  • Bring energy, accountability, and a hands-on approach to their business
  • Believe in creating an exceptional experience for both dogs and their people
  • Want to build a business they can be proud of

Prior pet care experience isn’t required. We provide training, systems, tools, and ongoing support. You bring the leadership, commitment, and passion to bring Mo’Tail & Spaw to your community.

Step 1 — Experience Premium Pet Hospitality
Mo’Tail & Spaw is more than daycare, boarding, or grooming. We’re creating a better pet care experience centered around safety, comfort, hospitality, and trust.

From thoughtfully designed spaces and professional care to communication and personalized attention, every part of the experience is built around one goal: giving pet parents confidence that their dog is in great hands.

We call it premium pet hospitality, and we believe it represents the future of pet care.

Step 2 — Build a Multi-Service Business
Mo’Tail & Spaw brings multiple complementary services together under one trusted brand.

Daycare, boarding, grooming and spa services, memberships, retail, and additional offerings give franchise partners multiple ways to serve their customers while creating opportunities for repeat visits and long-term relationships.

Instead of building a business around a single transaction, you’re building a relationship with pet parents that can span multiple services and many years of their dog’s life.

Step 3 — Become Part of the Dog Community
We want every Mo’Tail & Spaw to become more than a pet care facility. We want it to become a trusted part of the community.

That means getting to know our customers and their dogs, supporting local organizations, building relationships with other pet-focused businesses, and creating a place people are proud to recommend to friends and family.

As a franchise partner, you have the opportunity to build a meaningful local business backed by a brand committed to dogs, pet parents, and the communities we serve.

Premium pet hospitality. Multiple revenue streams. Exceptional care. A trusted community presence.

Mo’Tail & Spaw brings these elements together in a differentiated franchise model built around what matters most to pet parents: knowing their dog is safe, happy, comfortable, and cared for.

That’s peace of mind. And that’s the Mo’Tail & Spaw difference.

Latest news from Mo'Tail & Spaw

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Mo'Tail & Spaw Launches Franchise Program, Invites Entrepreneur Applications

In 2026, Mo’Tail & Spaw proudly unveiled its franchise program, representing a significant milestone in the brand’s evolution and creating exciting new pathways for entrepreneurs invested in premium pet care. By officially releasing its Franchise Disclosure Document, Mo’Tail & Spaw is now enthusiastically inviting driven candidates to apply and become part of an innovative concept dedicated to delivering trust, comfort, and hospitality to both pets and their owners.

View all news

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