United Country Real Estate
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (Not disclosed)
The Concept
United Country Real Estate occupies a distinctive niche in the U.S. market: rural, land, lifestyle, recreational, resort and specialty real estate. Founded in 1925, the brand says it has more than 500 offices across the U.S., Canada and Central America and approximately 4,000 agents. Its positioning makes it different from mainstream residential brokerage franchises. United Country focuses heavily on specialized property marketing and maintains a large network of websites and marketing tools designed to reach buyers interested in rural and lifestyle properties.
United Country Real Estate occupies a distinctive niche in the U.S. market: rural, land, lifestyle, recreational, resort and specialty real estate. Founded in 1925, the brand says it has more than 500 offices across the U.S., Canada and Central America and approximately 4,000 agents.
Its positioning makes it different from mainstream residential brokerage franchises. United Country focuses heavily on specialized property marketing and maintains a large network of websites and marketing tools designed to reach buyers interested in rural and lifestyle properties.

Frequently Asked Questions
How much does a United Country franchise cost?
Publicly available FDD-based sources currently indicate an investment in the roughly $11,000–$46,000 range, depending on the office model and market. Because current public FDD availability is less transparent than for some competitors, the exact investment should be confirmed directly with the franchisor.
What type of real estate does United Country specialize in?
The brand focuses on rural, land, ranch, farm, recreational, resort, hunting, fishing and lifestyle properties. This specialization is one of its principal differentiators.
How large is United Country?
United Country reports 500+ offices and approximately 4,000 agents across the United States, Canada and Central America.
What are the ongoing royalty fees?
Public franchise sources currently report a variable royalty structure of approximately 6%–12% of gross sales commissions, depending on the agreement and volume.
Who is the ideal United Country franchisee?
The model is particularly attractive to brokers with strong knowledge of rural or specialty real estate markets. An entrepreneur with an established local network in land, ranch, recreational or small-town property can benefit from United Country’s specialized marketing infrastructure.
You represent United Country Real Estate?
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