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Swig

Non-Client of L'Express FranchiseWe're not just selling sodas, we're delivering an experience and product that customers crave.

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

Not disclosed

Total investment

Total Investment to launch the business, including initial fees ($39,500)

$559,300–$1,981,000

The Concept

Swig is a U.S. specialty beverage franchise known for its “dirty sodas”: customizable soft drinks mixed with flavored syrups, fruit, cream and other add-ins. The menu also includes other beverages and sweet treats. Founded in Utah in 2010, the brand helped popularize the dirty soda concept in the United States.

Swig operates primarily through drive-thru and walk-up beverage shops. Its franchise model combines customizable drinks, quick service and a customer-focused brand experience. The company offers flexible store formats, including locations as small as approximately 800 square feet.

The brand is seeking experienced multi-unit operators. Its official franchise page specifies that applicants should already operate at least 10 quick-service or fast-casual restaurants and be prepared to develop a minimum of 10 Swig locations.

swig logo in red badge on white background

Frequently Asked Questions

The estimated initial investment for a single Swig franchise ranges from $559,300 to $1,981,000, according to the 2026 FDD summary. The final cost depends on factors such as location, construction, equipment and the store format.

The initial franchise fee is $39,500. The total investment also includes expenses such as leasehold improvements, equipment, inventory, opening marketing and working capital.

Swig also offers multi-unit development agreements. The investment requirements for these agreements differ from those for a single location.

Swig requires prospective franchisees to have at least $2.5 million in liquid assets, according to its official franchise website. The company also expects strong banking relationships and the ability to secure financing.

The official website does not publish a separate minimum net-worth figure. Candidates should confirm the complete financial requirements directly with the franchisor.

Swig’s franchise opportunity is aimed at experienced multi-unit operators rather than first-time business owners. Applicants are expected to demonstrate a successful operating track record and the resources to develop multiple locations.

Swig charges a 7% royalty on gross sales and a 3% advertising or brand fund contribution, according to the 2026 FDD summary. These fees are calculated on sales rather than profit.

The franchisee must also cover normal operating expenses, including rent, labor, supplies, utilities, insurance and other business costs.

Additional charges may apply for technology, training, transfers and other services. The current FDD should be consulted for the complete fee schedule.

Swig provides initial training covering its operating procedures, service model and proprietary systems. The 2026 FDD summary describes a training program that combines classroom instruction and on-the-job training.

The franchisor also provides support with site approval, construction documentation, operating manuals and opening assistance.

Ongoing support includes operational guidance, manual updates and additional training options. The scope and fees for these services are detailed in the FDD.

Swig is looking for experienced restaurant operators with the financial resources and operational expertise to manage a multi-unit business. Its official franchise requirements specify that candidates should already operate at least 10 QSR or fast-casual restaurants in their target market.

The company also requires franchisees to commit to developing at least 10 Swig locations, with the ability to open approximately two to three new stores annually. Local real estate knowledge and strong operational performance are part of the stated qualifications.

This makes Swig’s franchise opportunity primarily relevant to established restaurant groups seeking to expand into the specialty beverage market, rather than entrepreneurs looking to open a single first location.

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