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Paris Baguette

Non-Client of L'Express FranchiseThe Best of Paris, Every Day.

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

$500,000

Total investment

Total Investment to launch the business, including initial fees ($50,000)

$727,440–$1,825,100

The Concept

Paris Baguette is a U.S. bakery-café franchise offering French-inspired breads, pastries, cakes, sandwiches and coffee in a café-style setting. The brand was founded in South Korea in 1988 and entered the U.S. market in 2005. Its franchise model combines on-site baking with café service and a premium bakery experience.

Paris Baguette has expanded rapidly in North America, with 261 franchised and 8 company-owned cafés at the end of 2025. The company is targeting 1,000 cafés across North America by 2030 and emphasizes multi-unit development opportunities.

paris baguette logo bleu, boulangerie café

Frequently Asked Questions

The estimated initial investment is approximately $727,440 to $1.83 million, including a $50,000 initial franchise fee. Costs include the café build-out, equipment, inventory, professional fees, training and working capital. The final investment varies substantially by location and construction requirements.

Prospective franchisees must have at least $500,000 in liquid capital and $1.5 million in net worth. Paris Baguette also favors operators with the financial resources and capabilities to develop multiple cafés as part of its North American expansion strategy.

Franchisees pay a 5% royalty on gross sales, currently a 2% Marketing Fund contribution, and a 1% local marketing requirement. The Marketing Fund contribution can be increased to 3% under the franchise agreement.

The 2026 FDD reports average annual sales of $3.05 million for 162 franchised cafés that operated throughout 2025. The figures represent gross sales rather than profit, and individual results can vary considerably by location and operating performance.

Yes. Paris Baguette actively supports multi-unit development and offers an Area Development Agreement for operators committing to multiple cafés. The 2026 FDD also provides a discounted $40,000 franchise fee for second and subsequent cafés, compared with $50,000 for a first café.

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