HOTWORX
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (Not disclosed)
The Concept
HOTWORX is a U.S. boutique fitness franchise founded in 2017 that combines infrared heat, infrared energy and exercise in its proprietary 3D Training method. The concept offers 30-minute isometric workouts and 15-minute high-intensity interval training (HIIT) sessions inside infrared saunas, complemented by functional training in an FX Zone. Workouts are delivered virtually, allowing members to exercise 24 hours a day.
The franchise model is built around a relatively compact, technology-supported studio with recurring membership revenue and limited staffing requirements. HOTWORX’s current franchise website describes a typical single-unit location as approximately 1,500–2,200 square feet with six to 10 saunas and emphasizes 24/7 access, automated systems and a low-labor operating model.
HOTWORX has expanded rapidly since franchising began. In September 2026, the company reported more than 900 open studios worldwide and more than 400,000 members. The IFA also confirms that the brand has been franchising since 2017.

Frequently Asked Questions
How much does it cost to open a HOTWORX franchise?
The 2026 FDD estimates the total initial investment at $288,890–$830,380, including the $19,950 initial franchise fee. The substantial range reflects differences in studio development costs, equipment, construction and other startup expenses.
HOTWORX’s current franchise website describes a typical single-unit studio as a 1,500–2,200-square-foot location with six to 10 infrared saunas. The exact number of saunas and the size of the facility influence the investment required.
The company does not currently publish an official average investment figure. For a franchise profile, therefore, the FDD investment range is more appropriate than calculating a midpoint and calling it an average.
What is the HOTWORX business model?
HOTWORX combines infrared heat, infrared energy and exercise through its patented 3D Training concept. Members can choose 30-minute isometric workouts such as Hot Yoga, Hot Pilates and Hot Barre, or 15-minute HIIT sessions.
The studios also include an FX Zone for functional training with equipment such as weights, resistance bands and ropes. Virtual instructors deliver the sauna workouts, allowing the studios to operate with relatively limited staffing compared with conventional gyms.
The membership model is designed around recurring revenue. Members receive 24-hour access, while the studio can accommodate multiple sessions throughout the day. HOTWORX says a 10-sauna studio can provide up to 576 group sessions and 1,728 individual sessions per day.
How much revenue does a HOTWORX franchise generate?
The latest FDD-based figures provide a more useful benchmark than the promotional figures sometimes cited online. For 700 franchised studios that were open during all 12 months of 2025, average gross revenue was $379,298, while median gross revenue was $354,221.
The same reporting group had a revenue range extending from approximately $163,899 to $901,879. This illustrates the variation between individual studios and means the average should not be treated as an expected result for a new location.
The FDD also reports EBITDA information, but revenue and EBITDA should not be confused with the owner’s personal income. The financial-performance disclosure does not include every cost a franchisee may incur, so candidates need to model rent, payroll, debt service, taxes and other operating expenses separately.
What ongoing fees does HOTWORX charge?
Unlike many restaurant and fitness franchises that calculate royalties as a percentage of sales, HOTWORX’s 2026 FDD lists a flat $695 monthly royalty per studio. This means the royalty does not increase directly with gross revenue.
The 2026 FDD-based data also identifies a $1,800 monthly technology fee. Because recurring fees can change between FDD editions, prospective franchisees should verify the complete current Item 6 fee schedule before signing.
The current HOTWORX franchise website confirms the $19,950 single-unit franchise fee. For multi-unit/Area Developer agreements, the published structure is $39,950 for three licenses, followed by $15,000 for one additional license and $10,000 for each additional license of two or more.
How many HOTWORX locations are there?
HOTWORX passed 900 open studios worldwide in September 2026, according to the company and the International Franchise Association. The network has more than 400,000 members across the United States, Canada, Ireland and Dubai, with further international markets in development.
For a U.S. franchise database, however, I would use the FDD’s outlet count rather than the current worldwide headline figure. The 2026 filing shows 797 franchised outlets and 15 company-owned/managed studios at the end of 2025.
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